[Hiring] Sales and Marketing Account Director @Lieb Management & Beteiligungs

Role Description

We are seeking an experienced Sales and Marketing Account Director (f/m/d) to lead the development and delivery of strategic sales and trade marketing activities, driving client success and commercial growth across the German-speaking market.

Your Mission:

• Lead a team across client accounts, developing and implementing strategic sales and marketing initiatives to:
• Increase client and destination awareness across the German-speaking market.
• Strengthen relationships with key travel trade and industry partners.
• Develop strategic marketing activities that raise client profiles and drive sales.
• Maximise commercial opportunities through effective partnerships and campaigns.
• Lead and develop a motivated, high-performing team to deliver client objectives.

Your Responsibilities Include:

• Develop and direct strategic annual plans for clients, identifying opportunities and creative initiatives to achieve agreed objectives and performance targets.
• Build and maintain strong relationships with travel trade contacts, airlines, tour operators, hotels, suppliers and other relevant industry partners.
• Lead the planning and implementation of integrated sales and marketing activities, ensuring effective delivery and measurable results.
• Oversee client budgets, negotiate supplier contracts and monitor external partner performance to ensure value and quality.
• Manage team workloads and allocate responsibilities in collaboration with Account Managers, ensuring projects are delivered effectively.
• Provide leadership, guidance and strategic advice to the team, supporting problem-solving and acting as a sounding board when needed.
• Support new business development through proposal writing and pitch presentations.

Qualifications

• Degree-level qualification, ideally in Sales, Marketing, Tourism, Business or a related discipline.
• Minimum 7 years' experience within the tourism industry, including at least 2 years in a senior or leadership capacity.
• Established network of contacts across the German-speaking travel trade.
• Strong marketing background, with experience developing and managing strategic marketing activities and multi-channel campaigns.
• In-depth understanding of the German-speaking travel and lifestyle sectors, including consumer behaviour, media and trade dynamics.
• Proven experience leading and developing teams, managing budgets and overseeing multiple client activities.
• Excellent negotiation and analytical skills, with experience working across the German-speaking travel, media and commercial landscape.
• Strong interpersonal and communication skills, with the ability to influence and engage senior international stakeholders.
• Outstanding written communication and presentation skills, with the ability to develop creative and effective solutions.
• Excellent command of German & English, both written and spoken; basic Spanish language skills or above would be an advantage.

Benefits

• The essentials: company pension plan, regular training opportunities, team events, employee discounts & more.
• Freedom and trust: We don’t micromanage. We trust you to independently plan and implement creative campaigns for your client.
• Variety: No two days are alike. Our job is diverse, and we love being on the road—today a familiarisation trip, tomorrow lunch with a tour operator.
• International exposure: We work with international clients, constantly immerse ourselves in new cultures, and meet people with a deep passion for their country.
• Broader horizons: Our projects give you the opportunity to think globally, work across markets, and grow professionally and personally.