[Hiring] Regional Sales Manager @Adams Group Inc.

Role Description

Reporting to the Director of Retail Sales, the Regional Sales Manager (RSM) will be responsible for growing Marianne’s Harvest distribution, managing retail relationships, driving in-store performance, and executing sales strategies within the assigned territory.

• This role combines account management, field execution, broker management, and new business development.
• You will work closely with key retail partners, brokers, distributors, and cross-functional internal teams to deliver sales, distribution, shelving, and promotional goals.

Key Responsibilities

• Retail Account Management & Growth
  • Manage regional and independent retail accounts within assigned territory (e.g., PCC, Mollie Stones, Erewhon, Natural Grocers, regional chains, independents, co-ops).
  • Drive distribution, assortment expansion, and new SKU placement across all retailers.
  • Build and maintain strong relationships with category managers, buyers, and store-level leadership.
  • Manage brokers and distributors to deliver on region-level objectives.
  • Develop and execute regional sales strategies aligned with brand goals and retailer needs.
  • Deliver annual sales, distribution, and velocity targets.
  • Conduct quarterly meetings with retail partners and make store visits when necessary.
• Pricing and Promotional Execution
  • Ensure all approved pricing, promo discounts and weekly ads are accurately executed across retailers.
  • Monitor price integrity in store and online; identify inconsistencies and work with retailers, distributors, and brokers to correct issues quickly.
  • Partner with category managers and brokers to build promotional calendars that drive velocity and support brand goals.
  • Track promotional spend and performance, analyze lift, and report insights to internal teams to optimize future strategy.
  • Manage new item set up forms, price changes, promo submissions to ensure accuracy and on time execution.
• Forecasting, Reporting & Planning
  • Maintain an accurate pipeline of account opportunities and distribution gains.
  • Provide region-level forecast based on retailer demand and promotional plans.
  • Track performance against goals and deliver detailed reporting on wins, risks, and opportunities.
  • Partner with internal teams on pricing, new item setups, promotional calendars, and brand initiatives.
• Trade Shows & Events
  • Represent Marianne’s Harvest at retail shows, broker roadshows, distributor tabletop events, and product demos.
  • Strengthening retailer and distributor relationships through events and brand storytelling.

Qualifications

• Education & Experience
  • Bachelor’s degree preferred.
  • 3+ years of retail CPG sales experience—preferably natural, specialty, or grocery channels.
  • Proven success managing regional retail accounts and driving measurable sales growth.
  • Experience working with brokers, distributors (KeHE/UNFI), and retail merchandising teams.
  • Travel requirements: Available for overnight travel. Travel frequency will vary depending on business needs.
• Skills & Competencies
  • Strong business acumen with a focus on sales strategy, negotiation, and customer relationship development.
  • Excellent communication, presentation, and interpersonal skills.
  • Highly organized with the ability to manage multiple priorities in a fast-paced environment.
  • Proficient with sales and industry tools such as SPINS for category and sales insights, CRM system, and basic forecasting software.
  • Strong analytical skills with the ability to interpret sales data, pricing trends, and promotional performance.
  • Proficient with Microsoft Office (Excel, PowerPoint, Word) for reporting, analysis, and presentations.
  • Driven self-starter who can work independently and collaboratively across teams.