[Hiring] Regional Sales Manager @Ruiz Foods

Role Description

As Regional Sales Manager, you will own customer strategy and profitable growth across key South Central retail accounts, including HEB, WinCo, Brookshire Brothers, Save A Lot, and Schnucks. You will combine strategic selling, retail analytics, broker leadership, forecasting, trade management, and cross-functional partnership to expand distribution, strengthen customer relationships, and deliver sustainable account performance.

Qualifications

• Bachelor’s degree in Business, Marketing, or a related field; equivalent experience may be considered.
• 7+ years of CPG sales, retail account management, broker management, or category management experience.
• Supplier-side experience managing regional grocery, value, or multi-store retail customers.
• Demonstrated ability to manage broker partners, trade budgets, forecasts, customer P&Ls, and account-level financial objectives.
• Working knowledge of POS and syndicated data, sales reporting, forecasting, trade management, retailer portals, CRM platforms, Power BI, and advanced Excel.
• Strong communication, presentation, negotiation, analytical, prioritization, and problem-solving skills.

Requirements

• Lead Customer Strategy and Growth
• Serve as the primary sales contact for assigned South Central customers, including HEB, WinCo, Brookshire Brothers, Save A Lot, and Schnucks.
• Build customer plans that accelerate sales, distribution, promotional execution, and profitability.
• Lead customer meetings, business reviews, line reviews, annual planning, and disciplined follow-up.
• Negotiate programs, promotional calendars, pricing recommendations, and planning commitments within company guidelines.
• Turn Insights into Action
• Use POS, shipment, syndicated, and internal data to identify risks, opportunities, and clear actions.
• Translate category trends, pricing, distribution, velocity, and competitive activity into persuasive customer recommendations.
• Create high-impact materials for line reviews, performance recaps, innovation discussions, and business planning.
• Partner across Marketing, Category, Revenue Growth Management, Finance, Supply Chain, Demand Planning, and Customer Service to align customer strategies, pricing, launches, and service expectations.
• Support new-item commercialization from setup and sell-in through launch tracking and post-launch analysis.
• Own Forecasting and Trade Performance
• Develop accurate account-level forecasts with Demand Planning, Finance, Supply Chain, and Customer Service.
• Manage promotional forecasting, post-event analysis, trade recommendations, deductions, accruals, margin objectives, and customer P&Ls.
• Communicate inventory, service-level, pricing, and supply risks with practical recommendations.
• Maintain scorecards, forecast updates, risk trackers, trade summaries, and leadership updates against business objectives.
• Lead Broker and Retail Execution
• Set broker priorities, expectations, timelines, and performance measures.
• Lead planning calls, customer updates, and market execution reviews.
• Hold partners accountable for customer follow-through, new-item submissions, distribution opportunities, market feedback, and issue resolution.
• Drive retail execution across shelf conditions, void closures, display compliance, competitive checks, and escalation of market-level opportunities.

Benefits

• Career development opportunities in an exciting company.
• Supportive team environment focused on growth, quality, and delicious food.

Company Description

Ruiz Foods has been family owned since 1964, is one of the largest Hispanic-owned companies in the country and is the proud maker of two #1 brands: El Monterey frozen Mexican food and Tornados roller grill taquitos in grocery stores and convenience stores across the US and Canada.