Role Description
The Regional Distributor Manager role is a key leadership role, leading a team to drive distributor and territory-level strategies, to drive mutual growth, to optimize performance, and to ensure successful execution of both national and regional sales initiatives. In this role, you will own distributor P&Ls, manage key account relationships, and collaborate with internal teams to influence broader go to market strategy and deliver impactful sales results.
Role Responsibilities
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Set strategy at the territory and distributor level to drive mutual growth and achieve sales targets.
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Own the distributor engagement model, including business planning, review cycles (e.g., monthly and quarterly business reviews as well as annual business planning), and national chain selling strategies within the territory.
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Lead the entire market by owning the relationship with the key distributor stakeholders and implementing distributor incentive programs to drive performance.
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Oversee national and regional key account execution, including point of sale (POS) allocation, new item setups, and dealer loader programs.
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Collaborate with key account teams to drive in-store execution.
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Ensure sufficient inventory levels to meet market demand and avoid stock-outs.
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Internal cross collaboration with Sales Analytics, Operations, Marketing and Finance teams to manage item setups, pricing, forecasting, and inventory planning.
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Lead and develop Sales Execution Manager and Field Sales Representative(s) in market acting as a change agent, inspiring both direct reports and distributors to adopt new behaviors and mindsets for long-term success.
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Serve as the primary point of contact for distributors within the territory, managing local regional chain relationships.
Qualifications
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Bachelor degree in Business, Marketing, or a related field preferred.
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5+ years of beverage company experience in a relatable role where distributor management, sales, and/or key account management were critical to success.
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Direct store delivery (DSD) experience preferred.
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Excellent presentation and communication skills.
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Familiarity with Google Workspace (Excel, Word, & PowerPoint), Google Suite (Sheets, Docs, Slides) preferred.
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Previous experience working with VIP required, knowledge of IRI, Nielsen, and/or Power BI.
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An entrepreneurial spirit (forward thinker, owner mentality) with willingness to adapt to company changes to meet company hyper growth needs.
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Ability to work cross-functionally and with a wide range of employees with different skill sets.
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Must possess a valid driver license and have a clean motor vehicle record (MVR) with no major violations required.
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Willingness to travel up to 50% to meet the high field based travel needs of the role.
Requirements
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Statewide travel as needed to support priority distributor markets.
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Once a quarter cross market blitzes (will go to another state to support sales blitz activity as needed).
Benefits
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Blue Shield medical plans with HMO (CA Only), PPO, and HDHP options (including an HSA).
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FSA and Dependent Care FSA.
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Guardian dental and vision coverage.
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UNUM packages including life insurance, AD&D, disability benefits, and employee-paid options like accident, hospitalization, and critical illness coverage.
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100% match of your Empower Retirement contributions up to 4% after just three months.
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Student Loan Retirement Match to help crush your student debt while saving for retirement.
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Wellness perks, including Headspace, ClassPass memberships, and a robust EAP.
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SNOO Bassinets for your little ones.
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Nationwide pet insurance to keep pets happy and healthy.
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17 paid holidays, Flex PTO, and travel assistance.