Role Description
You know how to drive revenue, build high-performing teams, and elevate hotel performance across multiple markets.
You understand the connection between sales strategy, marketing execution, market share, and profitability.
If leading commercial strategy across a portfolio of hotels while influencing stakeholders at every level sounds like your next challenge⦠keep reading.
As our Regional Director of Sales & Marketing, you will provide sales and marketing leadership for a portfolio of hospitality properties. Reporting to senior commercial leadership, you will be responsible for developing and executing revenue-generating strategies that increase occupancy, ADR, market share, and overall hotel profitability.
You'll lead regional sales and marketing initiatives, mentor property-level sales leaders, and partner closely with Operations, Revenue Management, and Executive Leadership to ensure commercial success across the portfolio.
What You'll Be Doing
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Lead regional sales and marketing strategy across a multi-property hotel portfolio
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Develop and execute market-specific commercial plans to drive occupancy, ADR, and revenue growth
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Coach, mentor, and support Directors of Sales and Sales Managers throughout the region
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Partner with Revenue Management to align pricing, segmentation, and demand-generation strategies
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Analyze market trends, competitive intelligence, and performance metrics to identify opportunities
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Drive group, corporate, leisure, and specialty segment business development initiatives
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Oversee sales forecasting, budgeting, and performance reporting for assigned hotels
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Strengthening relationships with key clients, brand partners, ownership groups, and industry organizations
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Ensure consistency in sales processes, CRM utilization, and account management practices
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Collaborate with Marketing teams to develop strategic campaigns, digital initiatives, and promotional activities
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Lead hotel sales strategy meetings, business reviews, and commercial planning sessions
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Support new hotel openings, transitions, acquisitions, and repositioning efforts
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Champion best practices, training, and commercial excellence across the portfolio
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Monitor and drive achievement of revenue goals, market share objectives, and profitability targets
Qualifications
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Proven experience in hotel sales and marketing leadership, preferably in a regional or multi-property environment
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Strong track record of revenue growth, occupancy, ADR, and market share
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Experience leading and developing high-performing sales teams
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Deep understanding of hospitality sales strategies, market segmentation, and demand generation
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Knowledge of digital marketing, lead generation, and commercial performance management
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Strong financial acumen with experience in forecasting, budgeting, and business planning
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Exceptional communication, presentation, and relationship-building skills
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Ability to influence stakeholders at the property, regional, and ownership levels
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Highly analytical with the ability to translate data into actionable commercial strategies
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Proficiency with hotel sales, CRM, and reporting systems
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Willingness to travel throughout the assigned region
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Flexible to support business needs, including occasional evenings, weekends, and industry events as required
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Must reside in California (required). San Diego area highly preferred.
Benefits
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Competitive executive-level compensation and incentive opportunities
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Opportunity to lead commercial strategy across a diverse hotel portfolio
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Direct partnership with executive leadership and ownership groups
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A collaborative environment where innovation and performance are valued
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The ability to make a measurable impact on revenue growth and market position
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Professional growth within a dynamic hospitality organization