[Hiring] Outbound Lead Development Representative @Duratuf Products Pvt. Ltd.

Role Description

This is a remote position.

Demand generation engine of our national outbound motion, with India as your market:

• Research target companies in our focus industries and develop interest into sales-ready opportunities.
• Move each contact from Prospect (MQL) to a sales-qualified lead (SQL) that Sales accepts, with a meeting on the calendar.
• Full-cycle prospecting seat: you own the bridge into Sales, you do not negotiate or close, and you carry no pricing authority.
• Fully digital and desk-based, with no field visits.

Research and Target:

• Identify and research target companies in India against the defined ideal customer profile (ICP).
• Build and maintain target account lists.
• Map the decision-makers and buying committee in each account.

Enrich and Maintain Data:

• Source and validate contact information using approved tools.
• Keep every prospect record in CRM accurate, complete and up to date.

Pitch and Develop:

• Reach out by email, LinkedIn, phone and WhatsApp (where applicable).
• Personalise every message and follow the defined sequences and cadences.
• Open real conversations with plant, EHS, safety and procurement buyers.

Qualify MQL to SQL:

• Run a structured qualification against the criteria set by management and Sales.
• Capture buying signals and make an honest qualify or reject call on every lead.
• Understand each account's scope and potential.

Fix the Meeting:

• Secure a genuine meeting or next step with Sales and hand over cleanly.
• Move real opportunities forward, not just pricing requests.

Build Qualified Pipeline:

• Develop and maintain a qualified pipeline for Sales, with clear opportunity value.

Keep the CRM Honest:

• Log every contact, activity, disposition and stage in CRM in real time.

Feed the Loop:

• Track outreach and conversion metrics and join the weekly performance review.
• Share learnings back to demand generation and Sales so targeting and criteria keep getting sharper.

How Success Is Measured:

• MQL to SQL qualification against the agreed criteria.
• SQL acceptance by Sales: a meeting fixed and taken forward, not just a request for pricing.
• Pipeline value handed to Sales (for example, INR pipeline developed).
• GP contribution from qualified opportunities that convert into orders.

Qualifications

• Experience: 2-4 years in B2B lead generation, inside sales, presales, SDR / LDR or outbound business development.
• Comfortable owning a daily qualification and calling number.
• Hands-on outbound experience (required): reached out to business prospects, run discovery and qualified them.
• Strong internet research skills; ideally has researched accounts on LinkedIn Sales Navigator, Apollo or similar.

Requirements

• CRM familiarity (required), ideally Zoho CRM, with clean dispositions and stages.
• Qualifies with a method (BANT / CHAMP / SPIN or similar), not gut feel.
• Can read an account's scope and potential.
• Plus: tools such as Apollo, LinkedIn Sales Navigator, HubSpot or Lusha.
• Strong communicator with business buyers: clear, confident written and spoken English and Hindi.
• Comfortable with plant, EHS, safety and procurement contacts.
• Gets the meeting: moves a conversation to a fixed next step, not a soft maybe.

Nice to Have

• Experience in industrial, manufacturing, engineering, SaaS or B2B services.
• Exposure to technical / industrial products or PPE.

Application

• Include a link to your 90-second video introduction (questions are in the application form).

Benefits

• Own the gate: the call on what is a real opportunity and what is noise is yours.
• Learn B2B selling properly: real discovery with real buyers and a real method.
• A mission that matters: every account you qualify moves a real plant closer to safe.
• Fully remote within India, or office-based at Kolkata HQ (South City Business Park, Anandapur).
• Everything runs on Zoho One.