Role Description
The Off Premise Channel Manager position will be responsible for the execution of company channel specific strategic initiatives throughout markets in Northern California. This position will execute at the field level focused specifically on regional multi-unit and key off premise accounts and will require the ability to evaluate, implement and execute such programs within our brand strategies. Additionally, the successful candidate will lead, direct, train and manage local distributor sales teams.
How You Will Spend Your Time
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Managing distributors on a day-to-day basis, ensuring adherence to brand policies, achieving distribution objectives, and promotional activity.
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Training distributor salespeople, observing competitive market activity, and evaluating distributor execution against initiatives.
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Supporting District Manager.
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Meeting with key off premise accounts within the assigned area to develop strong working relationships.
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Presenting and leveraging brands for increased volume and assisting distributor in attaining goals and objectives.
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Being visible at the distributor office, meeting with sales representatives and management to ensure share of mind.
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Aligning with key local events and participating where the opportunity fits strategy, including execution of national initiatives in local market.
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Acting as primary contact for distributor sales teams to ensure they are informed of local and national objectives and programs, while providing support for all sales-related activities.
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Executing product seminars at accounts and with distributor sales teams.
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Providing National Account Mandate compliance updates as required.
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Staying informed of customer and consumer trends.
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Maintaining calendar of activities and promotions, ensuring distributor and third-party agencies have successful communications; managing third-party promotional company activity; executing brand trainings with staff.
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Providing monthly market activity report to District Manager, including objectives, accomplishments, competitive activity, special projects, and/or specific needs.
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Providing market and competitive brand updates to supervisor, including timely and accurate communication of changing field conditions that may affect volumes, as well as staffing changes at distributor and competitors.
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Reviewing programs and execution updates with distributor management.
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Providing feedback on effectiveness of marketing and sales initiatives including programs, POS, advertising, etc.
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Special projects such as verifying pricing and/or distribution at on-and off-premise accounts.
Qualifications
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Bachelorβs degree in Business Administration, Management, Marketing or related field.
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Five (5) plus yearsβ work-related experience in the distilled spirits/wine supplier industry.
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Analytical skills, particularly in gathering data from a wide variety of sources and presenting it in formats suitable for various audiences.
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Knowledge of principles and methods for showing, promoting, and selling products or services, including marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
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Good managerial and effective presentation skills.
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Strong oral and written communication skills.
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Excellent interpersonal skills.
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Proficient using Microsoft Office, including Microsoft Word, Excel, and PowerPoint.
Physical Requirements
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While performing duties of job, the employee is occasionally required to stand, walk, use hands and fingers to handle or feel objects, and use a computer; reach with hands and arms.
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Lift and/or move up to 20 pounds.
Benefits
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Paid Vacation
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11 Paid Holidays
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Health, Dental & Vision eligibility from day one
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FSA/HSA
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401K match
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EAP
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Maternity/Paternity Leave