Role Description
The Market Manager position is a fast-paced position responsible for staffing, training, and motivating part-time Adult Beverage Brand Ambassadors to drive execution through one-to-one consumer engagement occasions for an assigned market. This position is responsible for the final interviewing and hiring of the BA team, managing all aspects of their training and development, as well as ensuring completion of all reports/deliverables, and overall performance to the goals and metrics of the program. Focus is on building client relationships and driving measurable activation results through outstanding activation execution.
Responsibilities
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Manages all aspects of Brand Ambassador team including recruitment, training, weekly event execution, and reporting.
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Ensures Brand Ambassadors are properly equipped with merchandise and materials needed to execute sampling events.
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Regularly travel in market for purpose of, but not limited to; BA development, activation audits and performance reviews.
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Overall performance management of Brand Ambassadors providing direction, guidance, and support where necessary.
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Develop employees for career advancement and succession planning.
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Drive professional and value-oriented relationships with key wholesaler/client field management teams.
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Use reports and presentations to highlight success and/or improvement areas relative to program execution.
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Work collaboratively with support and agency operations team in various areas including report development and event execution.
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Conduct weekly conference calls with DM to communicate program updates and strategic priorities.
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Manage budget for assigned geographic area to maximize revenue and profit.
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Maintain consistency and highly visible presence in designated accounts within assigned territory.
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Efficient tactical support on BA process, day-to-day business needs, and administrative support.
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Communicate daily/weekly with BAs through Whats App.
Supervisory Responsibilities
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Hires, retains, trains, coaches, guides, directs, and develops direct reports using company-wide processes, tools and resources.
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May delegate work of others and provide guidance, direction and mentoring to indirect reports.
Travel and/or Driving Requirements
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Travel and Driving are essential duties and function of this job.
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Travel up to 50%.
Qualifications
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Bachelor's Degree (Required).
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2-4 years of experience.
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Experience in the alcohol or beverage industry preferred.
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Experience working in an agency, retail, CPG or CE environment.
Skills, Knowledge and Abilities
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Team player; works collaboratively with others.
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Able to work in a fast-paced, results-driven environment.
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Able to be nimble in ambiguity; be open to change; embrace innovative ideas.
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Able to communicate effectively through various methods while appropriately tailoring the message to the audience.
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Ability to work independently while managing multiple tasks and deadlines.
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Proven success in the execution and evaluation of sampling programs.
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Experience with recruiting, interviewing, and training Brand Ambassadors.
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Experience in creating weekly schedules with specific parameters for execution.
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Experience with approving team events, recaps, and payroll systems.
Environmental & Physical Requirements
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Work is performed primarily in an office environment.
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Typically requires the ability to sit for extended periods of time (66%+ each day).
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Ability to hear telephone, ability to enter data on a computer.
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May require the ability to lift up to 10lbs.