[Hiring] Inside Sales Representative @BURLEBO

Role Description

The Independent Sales Representative is responsible for managing and growing wholesale accounts within the northeast region. This role is the frontline of our wholesale business and plays a critical role in building retailer relationships, driving sell-in, and ensuring our brand is represented consistently across all partner doors. As an emerging lifestyle brand, we are looking for Sales Representatives who are hands-on, entrepreneurial, and comfortable owning their business end-to-end within their territory.

****To be considered, please fill out this survey: Survey Link ****

• Account Management & Relationship Building
  • Build, maintain, and strengthen relationships with all wholesale accounts in the assigned territory
  • Serve as the primary point of contact for retailers, owning the day-to-day account relationship
  • Act as a brand ambassador in-market, ensuring alignment with brand standards and values
• Account Tiering & Coverage Strategy
  • Manage accounts according to the company’s tiering structure:
  • Camo Accounts (Top Tier): Highest priority accounts, frequent touchpoints, in-person visits, and strategic planning, drive long-term growth and expansion
  • Silver Accounts (Mid Tier): Maintain consistent communication, identify upsell, expansion, and assortment optimization opportunities
  • Bronze Accounts (Developing): Nurture relationships and educate on the brand, support progression into Silver-tier status over time
• Sales Execution & Order Management
  • Drive sell-in across seasonal lines and key programs
  • Ensure accounts are compliant with wholesale order requirements:
  • Opening order minimum: $3,000
  • Reorder minimum: $500
  • Minimum per new style: 6–8 units per style (S–XXL)
  • Minimum of 2 units per size ordered
  • Partner with internal teams to submit accurate orders and follow through from sell-in to fulfillment
• Territory Growth & New Business Development
  • 70% of time – Existing Account Management
  • Managing and growing current wholesale relationships
  • Driving seasonal sell-in, reorders, and assortment expansion
  • Account planning, in-person visits, follow-ups, and issue resolution
  • 30% of time – New Business Prospecting
  • Identifying, researching, and qualifying new wholesale accounts
  • Outbound outreach via email, phone, and social channels
  • Scheduling intro calls, meetings, and first appointments
  • Building a healthy pipeline aligned with the brand’s distribution strategy
  • New business prospecting is expected to take place in the mornings, prior to lunch, when focus and response rates are highest
• Market & Brand Feedback
  • Gather and share retailer feedback on product, pricing, and market trends
  • Provide competitive insights and regional intelligence to sales and product teams
  • Support product launches, regional events, and key selling moments as needed

Qualifications

• 2–5 years of wholesale sales experience, preferably in apparel, lifestyle, outdoor, or athletic categories
• Experience managing a geographic territory (remotely) and independent retail accounts
• Strong relationship-building and consultative selling skills
• Comfortable working in a fast-paced startup environment with limited structure
• Willingness to travel regularly within assigned territory
• Strong organizational skills and ability to manage multiple accounts simultaneously

Requirements

• Highly Preferred:
• Existing relationships and/or professional connections within the Northeast retail market
• Strong familiarity with the Northeast independent retail landscape and key specialty retailers
• Existing network of buyers, store owners, and/or retail decision-makers throughout the Northeast
• Previous experience managing or selling into a Northeast territory

What Success Looks Like

• Consistent year-over-year growth within the territory
• Strong, long-term retail partnerships
• Healthy account tier progression (Bronze → Silver → Camo)
• Clean order execution and compliance with wholesale standards
• Positive brand presence and reputation in-market
• Consistent morning prospecting ensures a steady pipeline while allowing afternoons to be dedicated to account management, meetings, and travel

Benefits

• Medical, dental, and vision coverage
• 401(k) with employer match
• Paid maternity/paternity leave
• Paid vacation and sick time
• Generous employee discount
• Annual company offsite events