Role Description
BaseLayer Data is building a new layer of advertising and media intelligence infrastructure. We turn television, streaming, and digital media activity into structured data that the companies who buy, sell, plan, measure, and operate advertising can actually use. This is a revenue-first sales role, and we're looking for a senior sales leader to own it.
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Own revenue
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Own the enterprise sales strategy and revenue target for BaseLayer from first conversations through signed contract and revenue
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Identify economic buyers, decision-makers, budgets and procurement paths
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Sell BaseLayer's advertising and media data products, including data licensing, recurring data products and strategic partnerships
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Build, manage and close a high value qualified enterprise pipeline across:
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Major advertisers and brands
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Advertising and media agencies
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TV networks and broadcasters
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Streaming and FAST platforms
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Large technology and data buyers
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Establish account priorities and target customers
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Negotiate commercial terms and navigate procurement
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Develop pilots into recurring and multi-year contracts
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Maintain pipeline through disciplined CRM and forecast revenue
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Leverage an existing network of senior relationships to open doors and accelerate sales cycles
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Build a rigorous sales process with clear pipeline stages, next steps, close dates and forecasts
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Represent BaseLayer with senior executives across the advertising and media ecosystem
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Travel as needed for customers, partners and industry events
Qualifications
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10+ years of experience in media, advertising, ad-tech, mar-tech, data, measurement or related industries
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Demonstrated track record of personally closing meaningful enterprise deals
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Existing relationships with senior decision-makers at advertisers, brands, agencies, networks, streaming companies and/or major technology companies
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Strong understanding of how advertising and media budgets are allocated
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Experience selling data, technology, advertising, media intelligence, measurement or related products
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Strong commercial judgment and negotiation skills
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Exceptional pipeline discipline and forecasting rigor
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Ability to operate as a hunter and individual contributor, not just an account manager
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Comfortable selling an emerging product/category and creating demand where a mature buying process doesn't yet exist
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Executive-level communication and relationship-building skills
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Entrepreneurial mindset, high urgency and strong follow-through
Requirements
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Experience at companies such as iSpot, Kinetiq, Nielsen, Kantar, MediaRadar, VideoAmp, Samba TV, The Trade Desk, Roku, LG Ads, Samsung Ads, FreeWheel, Innovid, major advertising agencies, networks, broadcasters or large advertisers/technology companies.
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The company on your rรฉsumรฉ matters less than your relationships and your track record of bringing in revenue.
Benefits
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Comprehensive health benefits
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Gym membership reimbursement
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401(k)
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Paid time off
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Ongoing development opportunities
Company Description
At BaseLayer Data you are not just joining a company, you are becoming a part of a family of companies with a team that has been delivering innovative technology solutions for four decades. Weโre a nationally recognized, award-winning organization committed to excellence, growth, and creating an environment where people love to work.
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A Great Place to Workยฎ certified employer
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Culture grounded in values of:
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Pursue Human Excellence
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Partner to Win
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Create Value, Own the Outcome
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Lead with Curiosity and Courage
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High-growth, high-performance organization that values driven, adaptable individuals who want to make an impact in an innovative and agile environment.