[Hiring] Go-to-market Lead @Pagaya

Role Description

You will be one of the first hires in our sales and marketing organization and our first person on the ground in the US. This is a player-coach role: you carry a quota and close enterprise deals yourself, and as the pipeline grows you help build the US team around you.

You own the go-to-market motion end to end:

• Generating demand
• Finding the champion inside a large regulated organization
• Mapping the stakeholders
• Running a complex sales process
• Getting to a signed contract

You will work directly with the founders and have real influence over how we sell, what we say, and who we hire next.

What you will do

• Sales
  • Own the full sales cycle with enterprise accounts in the US, from first conversation to closed deal, with a focus on banks, insurers, and other regulated companies.
  • Identify champions, map buying committees (business, risk, IT, procurement), and run multi-threaded processes that reach sign-off.
  • Run discovery and demos, scope pilots on the customer's real production conversations, and convert pilots into production contracts.
  • Manage the pipeline in the CRM with accurate forecasting.
• Marketing and demand generation
  • Build the top of the funnel: outbound campaigns, events, webinars, partner referrals, and content.
  • Work with partners and resellers, including consulting firms and the AWS Marketplace, to source and accelerate deals.
  • Sharpen our positioning and messaging for the US market based on what you hear from buyers.
• Build the organization
  • Define the sales process, playbook, and qualification criteria we will scale with.
  • Help recruit and onboard the next sales and marketing hires as the US business grows.
  • Feed structured customer and market input back to the product team.

Qualifications

• A US-based seller with a track record of closing enterprise software deals with large organizations, ideally in regulated industries such as banking, insurance, or healthcare.
• Experience selling into financial companies is a strong advantage.
• Startup background: you have sold an early-stage product without a large brand behind you and are comfortable building from little.
• "Full stack" go-to-market: you can prospect, run marketing activities, present to executives, and negotiate contracts yourself.
• Comfortable with technical products. You can explain AI agents, quality monitoring, and deployment options (SaaS and private cloud) credibly to both business and IT buyers.
• Self-directed and structured: you set your own priorities, build process where none exists, and report clearly.
• A connection to Israel, or experience working with an Israeli headquarters, is a plus.

Benefits

• A real product with paying enterprise customers in production, not a pitch deck.
• The chance to own a market: you define how Avon AI sells in the US and build the team that follows.
• Direct work with the founders and a short line between customer feedback and product decisions.
• The pay ranges for New York-based hires are commensurate with candidate experience.
• Pay ranges for candidates working in locations other than New York may differ based on the cost of labor in that location.
• Compensation Range for New York Based Hires: $135,000 — $155,000 USD.