Role Description
We are hiring a Sales Executive to open new markets for the AlphaPoint platform, with APEX (our trading and brokerage infrastructure) and APEX Treasury (our treasury and settlement layer) as the lead offerings. This is a new-business role. You will build your own pipeline, run complex, multi-stakeholder sales cycles from first conversation to signature, and land accounts that grow with us as they add capabilities.
Our buyers fall into two groups:
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Firms launching a new exchange or brokerage looking for a platform.
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Firms with an established base of end users or assets wanting to access digital assets, including:
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Investment platforms and online brokers
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Asset managers and trading firms
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Private wealth and RIA platforms
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Fintechs adding crypto to existing products
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Retirement channel brokers and IRA providers bringing bitcoin ETFs and spot crypto to retirement accounts
This is a builder role for someone with deep domain knowledge. You know how a broker-dealer, an asset manager, or a wealth platform works, what they need from a technology partner to launch digital assets, and who inside the building signs off on it.
What You Will Do
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Own new-business revenue for the AlphaPoint platform in your territory, selling APEX and APEX Treasury as an integrated platform.
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Build pipeline from scratch through your own network, targeted outbound, referral and partner channels, industry events, and content.
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Lead complex sales cycles with multiple stakeholders across business, product, technology, compliance, and legal.
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Develop and execute go-to-market plays for each target segment.
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Act as a trusted advisor to prospects on structuring a digital asset offering.
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Partner with Solutions Engineers, Product, and Engineering to scope integrations and pilots.
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Work with Marketing on segment-specific campaigns, case studies, and events.
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Maintain an accurate, well-qualified pipeline and forecast in HubSpot.
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Resourceful and hands-on: finds a way to move a deal forward regardless of the tools or processes in place.
Qualifications
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8+ years of B2B enterprise or institutional sales experience in capital markets technology, fintech, and digital asset infrastructure.
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Deep domain knowledge of at least two target segments: online brokerage, asset management, private wealth, fintech, or retirement.
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Working knowledge of the digital asset ecosystem, including trading and execution, qualified custody, stablecoins, and regulatory considerations.
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Proven ability to build pipeline independently.
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An established network among decision-makers at financial institutions, brokers, wealth platforms, fintechs, or custodians.
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Technical fluency to engage credibly with CTOs, heads of trading, and product leaders.
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Strong commercial and negotiation skills across complex, multi-stakeholder deal structures.
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Experience navigating regulated environments and a commitment to ethical and compliance standards.
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A data-driven approach to managing your business.
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Exceptional written and verbal communication skills.
Preferred
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Experience selling trading, custody, or market infrastructure technology.
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Existing relationships with qualified custodians, ETF issuers, or crypto-native liquidity providers.
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Experience in a venture-backed or growth-stage fintech.
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Familiarity with white-label and API-first platform models.
How We Work
You will report to the VP of Sales and work closely with the commercial, product, and solutions teams. We value people who are direct, curious about how our clientsβ businesses actually run, and generous with what they learn. We move quickly, own our outcomes, and treat every client as a long-term partner rather than a transaction.