[Hiring] Director of SMB Sales @HoneyBook

Role Description

We're looking for a Director of Sales who owns revenue like it's their own business. You'll build the systems, hire the team, and set the pace, while personally modeling the hunter mentality you expect from your reps.

You're joining at the ground floor of a sales motion we're building in earnest. This means:

• The CRM isn't clean yet.
• The pipeline definition doesn't exist yet.
• Forecasting isn't happening yet.

You won't inherit a finished machine; you'll build it while still hitting the number, and you'll build it AI first.

What You'll Do

• Own the revenue number with full accountability for pipeline coverage, forecast accuracy, and close rate.
• Build a clean, disciplined CRM with clear deal definition, standardized stages, mandatory amounts and close dates, and clean pipeline hygiene.
• Launch a real forecasting motion in partnership with Finance.
• Bring AI into the sales motion: lead scoring, qualification, call prep, follow-up drafting, forecasting support, and pipeline hygiene checks.
• Hire and onboard 2+ AEs and build the ramp plan, hiring bar, and coaching cadence.
• Instill urgency as a team standard.
• Improve win rate through real diagnosis of where deals are lost.
• Run a weekly pipeline review that surfaces real numbers.
• Coach reps on both pipeline discipline and deal execution.

Qualifications

• AI-first mindset; you reach for AI tools by default.
• 5+ years in sales leadership with direct experience owning a revenue number.
• Proven hunter instinct with a track record of building or scaling an outbound motion.
• Hands-on CRM fluency (HubSpot preferred).
• Experience forecasting with Finance.
• Track record hiring and ramping AEs.
• A bias for speed in lead response.
• Excellent communicator, direct in feedback, and comfortable bringing recommendations to leadership.

Exceptional candidates will also have:

• Experience working for a business with two-fold revenue streams: subscriptions and transactions.
• Background selling into venues, hospitality, or small business/creative verticals.

Benefits

• Mission-driven: Our members’ success is at the heart of everything we do.
• Impact: We move quickly and encourage every employee to push the envelope.
• Compensation: Competitive salary and meaningful equity grants.
• Benefits & perks: Wellness programs and exceptional family leave policies.

Our core values:

• People come first: We prioritize people as we explore opportunities and work through challenges.
• Raise the bar: We push for greatness—for ourselves, each other, and our members.
• Own it: Trust and ownership let us make decisions with confidence.
• We love what we do: We bring passion to our work and love what we create for our members.
• Keep it real: Authenticity, respect, and transparency are at our core.