Role Description
The Director of Sales and Marketing is responsible for the strategic leadership, development, and overall resort-wide revenue, implementation and results including:
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Group and transient rooms
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Group food and beverage
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Meeting room rental
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Local catering
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Outlet and other revenues
Strategies will include market mix, pricing, direct sales, marketing, and acquisition status and results. Maximize profitability for the resort while providing outstanding quality service for the guests. Accountable to market performance as well as budget, forecast, and target goals. Provides leadership to the sales team to achieve goals and objectives. As a key member of the Executive Committee, the Director of Sales and Marketing partners closely with the General Manager to position the resort as a market-leading luxury destination in the Caribbean, maximizing RevPAR, ADR, Indexing, and overall profitability.
Qualifications
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Bachelorโs Degree is required.
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Five to seven years of sales and marketing leadership in similar sized luxury operation preferred.
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Must possess computer skills, including, but not limited to, use of Microsoft Word, Excel and Delphi.
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Knowledge of computer accounting programs, math skills as well as budgetary analysis capabilities required.
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Extensive knowledge of sales.
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Ability to assess/evaluate Associatesโ performance fairly.
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Extensive knowledge of revenue management.
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Ability to recruit, supervise, train and motivate multiple levels of managers.
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Knowledge of hotel and competitive market.
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Ability to analyze data and establish appropriate action plans.
Requirements
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Develop and execute a comprehensive commercial strategy aligned with brand standards and goals.
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Demonstrate a deep understanding of key feeder markets including analyzing airlift, seasonality, and booking behaviors specific to the Caribbean luxury segment.
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Direct and manage all group, transient, and catering/banquet sales activities to maximize revenue for the resort.
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Prepare, implement and compile data for the strategic sales plan, monthly report, annual goals, sales and marketing budget, forecasts and other reports as directed/required.
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Actively liaise with Montage International leaders in each respective discipline to oversee hotel marketing across all channels.
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Work with Revenue Management leaders to develop rates, group ceilings and deployment strategies through review of competitive data, demand analysis and mix management.
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Recruit, direct, manage, train and counsel a geographically dispersed sales and marketing organization.
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Actively participate in sales presentations, property tours and customer meetings.
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Manage/direct all advertising, public relations and promotional activities to align with market-specific travel patterns.
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Achieve and exceed group budgeted room nights and revenue goals annually.
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Analyze and estimate total value of each piece of business and negotiate best situation for achieving optimum revenue and profit for the hotel while ensuring excellent customer service.
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Develop and utilize the marketing plan in order to uncover new and potential business.
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Represent the property in ownership and asset manager meetings, presenting revenue performance, sales strategy, and market analysis.
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Ensure accuracy for forecasting of revenues with the most updated information, using and maximizing our tools and systems.
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Deep understanding of digital marketing tactics to be deployed at an international level.
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Assist Sales/Catering/Conference Services in obtaining necessary customer information and closing business, as requested.
Benefits
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DTO (Discretionary Time Off)
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Healthcare benefits
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Hotel discounts
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Free meals
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LinkedIn Learning membership
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Hearts of Montage/Hearts of Pendry community engagement
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Associate events throughout the year
Physical Requirements
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Grasping, holding, sitting, walking, repetitive motions, bending over.
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Ability to stand and exercise mobility for extended periods of time during your scheduled shift.
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Ability to lift and carry up to 50 pounds regularly and for extended periods during the shift.
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Ability to push and pull food serving equipment and carts weighing up to 200 pounds on a semi-regular basis.