Role Description
UWorld is seeking a high-impact Director of Sales to lead and grow our Nursing Education sales organization across the Western United States. This is a full-time sales leadership and coaching position responsible for managing, developing, and motivating a team of Nursing Account Executives while driving consistent revenue growth across the region.
The Director will serve as a strategic leader for the Western region, partnering closely with Sales Leadership, Marketing, Product, and other cross-functional teams to expand UWorld's presence within nursing programs and institutions.
We are looking for a dedicated sales leader who thrives on developing people, driving accountability, building strong sales processes, and creating a high-performance culture.
The ideal candidate has a proven track record of leading B2B sales teams, preferably within nursing education, healthcare education, EdTech, educational publishing, or a related industry, and understands how to sell solutions that improve student outcomes and help nursing programs prepare students for high-stakes licensure examinations.
Qualifications
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8β12+ years of B2B sales experience, with at least 5 years of successful sales leadership experience.
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Proven success managing and developing high-performing sales teams.
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Experience selling into nursing education, higher education, healthcare education, EdTech, educational publishing, SaaS, or a related industry.
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Strong understanding of the nursing education ecosystem and the needs of nursing schools, faculty, and academic leadership is highly preferred.
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Demonstrated track record of achieving and exceeding team revenue targets.
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Experience managing geographically dispersed sales teams.
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Strong understanding of complex, multi-stakeholder B2B sales cycles.
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Demonstrated ability to coach sales representatives in consultative, value-based selling.
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Strong pipeline management and forecasting skills.
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Experience using CRM and sales intelligence platforms such as Salesforce and Gong.
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Excellent communication, presentation, and interpersonal skills.
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Strong business acumen and analytical capabilities.
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Ability to travel throughout the Western United States as needed.
Requirements
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Lead the sales strategy and revenue performance for UWorld's Nursing Education business across the Western United States.
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Develop and execute regional sales strategies designed to achieve and exceed revenue targets.
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Drive new institutional business across nursing schools, colleges, universities, and other healthcare education organizations.
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Develop strategies to expand UWorld's footprint within existing nursing programs and institutional partners.
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Identify market opportunities, emerging trends, and areas for growth throughout the Western region.
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Establish a predictable, scalable pipeline aligned with nursing program purchasing cycles and academic calendars.
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Partner with senior sales leadership to develop regional goals, forecasts, and growth plans.
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Lead, coach, mentor, and develop a team of Nursing Account Executives across the Western United States.
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Establish clear expectations around revenue performance, pipeline generation, activity, customer engagement, and professional development.
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Conduct regular 1:1s, pipeline reviews, forecast meetings, and performance discussions.
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Provide ongoing coaching focused on discovery, consultative selling, objection handling, negotiation, closing, and account expansion.
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Listen to and evaluate sales calls using tools such as Gong to provide actionable coaching and development.
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Create individualized development plans to strengthen each representative's skills and performance.
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Identify high performers and develop them for increased responsibility and career growth.
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Address performance issues quickly and effectively while maintaining a supportive, accountable environment.
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Foster a collaborative, competitive, and results-oriented sales culture.
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Partner with Recruiting and Sales Leadership to attract, interview, onboard, and retain high-performing sales talent.
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Develop a deep understanding of the nursing education market, including nursing schools, faculty, program directors, deans, and other institutional decision-makers.
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Help the sales team understand the unique challenges facing nursing programs, including NCLEX preparation, student outcomes, retention, licensure success, and program performance.
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Develop territory strategies to maximize market coverage and sales opportunities across the Western United States.
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Identify opportunities to expand UWorld's relationships across nursing programs, departments, and institutions.
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Provide leadership with actionable feedback regarding customer needs, competitive activity, market trends, and product opportunities.
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Serve as a knowledgeable resource to the sales team on nursing education trends and institutional buying behavior.
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Establish and maintain a disciplined sales process across the Western sales organization.
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Own regional pipeline health, sales forecasting, and revenue predictability.
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Review pipeline regularly with Account Executives and provide coaching to improve opportunity progression and conversion.
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Leverage Salesforce and Gong to monitor performance, evaluate pipeline quality, and identify coaching opportunities.
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Ensure accurate CRM utilization, opportunity management, and forecasting.
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Analyze sales performance metrics to identify trends, challenges, and opportunities for improvement.
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Establish and monitor KPIs that drive sales productivity and revenue growth.
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Hold the team accountable for meeting and exceeding established sales goals.
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Continuously evaluate and improve sales processes, tools, and methodologies.
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Partner closely with Marketing to develop regional demand-generation strategies and campaigns.
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Collaborate with Product and Product Marketing to provide market intelligence and customer feedback.
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Partner with Customer Success to support customer retention, expansion, and overall satisfaction.
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Work closely with Sales Leadership to ensure alignment on national strategy, goals, and priorities.
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Represent the voice of the Nursing Education sales organization in cross-functional meetings and strategic initiatives.
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Help ensure the sales team has the messaging, tools, training, and resources needed to successfully engage nursing education customers.
Benefits
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Competitive compensation
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Paid time off
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Comprehensive benefits package, including medical, vision, dental, life, and disability insurance
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401(k) with 5% employer matching
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On-site and virtual group fitness classes
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Remote work flexibility
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Supportive, collaborative work environment
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Opportunities for professional growth and development