Role Description
The Director of Sales, Mass, owns RYZEβs single most important retail relationship. This role is critical to turning early success into a durable, professionally managed and profitable business.
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Full ownership of the account P&L, joint business plan, and key commercial levers that drive sustainable growth.
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Build out the commercial infrastructure behind the business, including RGM, S&OP, trade architecture, and omnichannel planning.
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Establish a scalable, disciplined commercial foundation to maximize the Target opportunity and create a strong framework for continued retail growth.
Responsibilities will include:
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Develop and execute the long-term commercial strategy for RYZE's Target business.
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Build trusted, multi-level relationships with buyer, category management, replenishment, supply chain, and senior-level stakeholders at Target.
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Lead annual Joint Business Planning, customer negotiations, assortment decisions, promotional planning, and pricing strategy for Target.
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Build and execute the full 4P strategy (Product, Price, Place, Promotion) for RYZE at Target.
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Identify and act on opportunities to expand distribution, improve product assortment, and accelerate category and market share growth at Target.
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Own total account P&L performance β volume, net sales, gross margin, trade spend, deductions, and profitability.
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Lead Revenue Growth Management (RGM) for the account.
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Own S&OP forecasting and planning for the account.
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Drive omnichannel growth at Target, partnering with RYZE's e-commerce team.
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Bring a strong, current point of view on food and wellness CPG trends.
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Lead line reviews, modular planning, assortment optimization, new item launches, and feature/display planning.
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Use customer POS and syndicated data to build fact-based selling stories, business reviews, assortment recommendations, and corrective action plans.
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Maintain a full understanding of distributor networks relevant to the account.
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Manage broker partners supporting the account.
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Partner cross-functionally with Marketing, Category Management, Finance, Supply Chain, and Demand Planning.
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Lead regular internal and customer-facing business reviews assessing performance against plan.
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Operate as a builder, taking full ownership of one of RYZE's largest customer relationships.
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Represent RYZE at top-to-tops, line reviews, and vendor summits, with travel of approximately 25% as needed.
Qualifications
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10+ years of CPG sales experience with direct, HQ-level account ownership in mass.
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A builderβs profile: entrepreneurial drive and the skill set to take an account from the ground up.
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Broker management experience is required.
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Proven ownership of a full account P&L, including trade spend, deductions, gross margin, and Revenue Growth Management levers.
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Hands-on command of customer POS and syndicated data.
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Direct experience leading line reviews, modular planning, and new item launches.
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Fluency in S&OP and demand planning.
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Willingness to travel approximately 50% for top-to-tops, line reviews, and vendor summits.
Personal Characteristics
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Low-ego, team-first: The best idea wins, no matter whose it is.
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Self-starter: You see what needs doing and get after it, no waiting for direction.
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Comfortable in ambiguity: Fast pace and shifting priorities energize you.
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Builder at heart: You're energized by a fast-moving environment where you help create the processes and playbooks.
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Mission-driven: You genuinely care about wellness and are excited to help build RYZE's next chapter.
Benefits
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Competitive salary and performance-based incentives.
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Health, dental, and vision insurance.
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Flexible work environment.
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Opportunities for professional development and growth.