[Hiring] Director of Sales @Plant Grow Harvest

Role Description

West Coast based, city flexible. National territory, weighted West. Reports to: Chief Sales Officer.

Goal: Open doors and win new accounts. Put Digs in front of every retailer that should be carrying it.

Why this role exists: Digs is on shelf with national retailers and growing quickly, but most of the country still doesn't know us. This seat exists to change that, one retailer at a time, starting in the West.

Position overview: The Director of Sales owns new account acquisition nationally, with the Western U.S. and Midwest as the first territory to capture. This is a road seat for a hunter who pairs relentless prospecting with the discipline to run a long programmatic category sale: knowing every target's review, reset, and RFQ calendar, and being positioned before the window opens.

Key Responsibilities

• Own new account acquisition nationally, weighted to the Western U.S. and Midwest, against a maintained target list of priority retailers.
• Prospect relentlessly: set meetings, open doors, and refuse to take no.
• Build retailer-specific strategies and standout presentations for every meaningful opportunity.
• Run the long game: know every target's category review, reset, and RFQ calendar, and be positioned before the window opens.
• Team-sell: bring in the Chief Sales Officer and CEO at the right moment and use the brand story to close.
• Hand off cleanly: introduce Account Management jointly, stay through the first orders, then transfer the account.
• Own the CRM for the pipeline: targets, meetings, stages, next steps, and outcomes.
• Drive the broker network for appointments in the near term while building the direct retailer coverage that replaces it.
• Represent Digs at trade shows and industry events with a target list and booked meetings in advance, and follow-ups after.
• Quote within company pricing guardrails.
• Carry P&L and budgeting responsibility for the territory: profitable growth, not just volume.

What Success Looks Like

• New accounts convert on a predictable cadence, measured in purchase orders and repeat volume.
• A real pipeline exists in the CRM, with every priority target at a known stage and a dated next step.
• Target retailers know Digs before we get in the room.
• Won accounts transfer cleanly and keep growing after handoff.
• Trade shows produce booked meetings and documented follow-ups.
• Profitable territory growth, captured account by account.

Qualifications

• 7+ years in produce, CPG, or food retail sales with a track record of opening and growing new accounts.
• A true hunter profile: prospecting, meeting-setting, and closing. Comfortable being told no and coming back anyway.
• Ready to contribute immediately with existing relationships and a working playbook.
• Direct experience with Western U.S. retail accounts required; existing Western retailer and broker relationships strongly preferred.
• Branded-retail and product fluency, produce-first.
• Highly organized; able to run a disciplined personal cadence across pipeline, prep, and follow-up.
• P&L and budgeting experience.
• Degree preferred; equivalent practical experience considered.

This Role Is For You If

• You are a hunter who is energized by opening doors and winning accounts.
• You would rather chase ten new logos than manage ten existing ones.
• You run your own disciplined cadence without being managed into it.
• You want to own a territory and build it, not inherit a finished book.
• You are motivated by visible, measurable results.

This Role Is Not For You If

• You need warm leads handed to you.
• You are a relationship-only builder without a hunting gear.
• You want to settle into a stable book of accounts and manage it.
• You avoid follow-through discipline or detailed prep.
• You are uncomfortable with high expectations and visible performance.

Work Environment and Travel

This is a road role. A West Coast base is required, though the specific city is flexible, because this seat lives on the road: customer visits, retailer meetings, broker coordination, and trade shows across a national territory weighted toward the West and Midwest, with heavier intensity during key selling and show seasons.

Compensation and Benefits

• Competitive base compensation; final range confirmed based on experience and location.
• Performance bonus eligibility tied to new account acquisition and territory growth.
• Health, dental, and vision benefits.
• Paid time off.
• Vehicle allowance or travel reimbursement.