[Hiring] Director of Sales @So Good So You

Role Description

This exciting new role at SGSY is absolutely critical to our future growth ambitions. You will be responsible for driving revenue by:

• Accelerating volume, velocity, and store count distribution for our Core Juice Shot and New Product Lines.
• Managing 4 Sales Managers, top retail accounts, and broker networks.
• Steering relationships with key Conventional Grocery, Mass, Natural, and Club channel accounts.
• Shaping go-to-market strategies, direct and distributor networks, and optimizing product distribution, promotions, and profitability.

SGSY has been newly acquired by Bansk, a leading Private Equity firm, bringing exciting ambitions for growth supported by necessary resources.

So Good So You Values: At So Good So You, it is our mission to care for our bodies and the planet. We believe that work should be enjoyable, fostering a fun, high-performance environment rooted in:

• Doing more good together
• Celebrating curiosity
• Focusing on what matters

Qualifications

• Experience: 7+ years in CPG Sales, with at least 3-5 years in a leadership role, managing direct reports in a remote setup. Beverage and/or Better For You Brand ideal.
• Education: Bachelor’s degree in Business, Marketing, or equivalent practical experience.
• Skills: Excellent persuasion and presentation skills, strong financial acumen, P&L management, and contract negotiation skills.
• Knowledge: Deep understanding of US Retail, Direct, Distributor, and Broker Networks.
• Leadership: Champion collaboration between sales, brand marketing, and supply chain to optimize product launches and trade promotions.

Requirements

• Proven history of beating annual revenue targets.
• Past success selling to major retailers, distributors, and wholesalers within our customer portfolio.
• Category Management and Sales Analytics: Understanding how products are placed, priced, and promoted in stores, using data tools to track trends and forecast future revenue.
• Experience in short shelf life, refrigerated products is a plus.
• Strong computer skills – Word, Excel & PowerPoint essential. G-Suite and CRM software a plus.

Benefits

• Health, dental, and vision insurance — we cover 80% of premiums for you and your dependents.
• 401(k) with a 3% company match — because building wealth shouldn't wait.
• $500 annual company contribution to your FSA — real dollars toward real expenses.
• Discretionary Time Off — no accrual, take the time you need (exempt roles).
• 12 weeks Paid Primary Caregiver Leave — because growing families shouldn't have to choose.
• 4 weeks Paid Secondary Caregiver Leave — for partners, too.
• Full peace-of-mind coverage — Short Term and Long Term Disability, Life Insurance, and AD&D.
• Opportunities to connect and give back — team gatherings and volunteer days throughout the year.