Role Description
Bubble is looking for a Director of Amazon to lead one of our most important growth channels - owning the full P&L, the strategic vision, and the day-to-day performance that brings that vision to life. This role involves:
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Full ownership of the Amazon P&L - revenue, margin, and profitable, sustainable growth, not just top-line.
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Owning the multi-year vision and roadmap for Amazon at Bubble, including the long-term structure and capabilities needed to get there.
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Building and managing the Amazon calendar (launches, promotions, deals, seasonal moments) in lockstep with the broader commercial calendar.
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Directing the external Amazon agency relationship day to day: setting the strategy, briefing and prioritizing their work, and holding them to clear KPIs.
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Serving as the internal voice and authority on Amazon, partnering with commercial, brand, creative, finance, and operations to keep channel strategy aligned to broader business goals.
Additionally, the role includes:
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Being the internal expert on Amazon SEO, search algorithm behavior, and listing optimization.
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Owning content strategy across the catalog: A+ content, brand store, enhanced content, and new listing launches.
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Monitoring and resolving listing and account health issues, including Buy Box, suppressions, and compliance.
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Owning creative strategy for Amazon (detail pages, storefront) and having direct input into paid media ad creative.
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Having input into and oversight of the full Amazon advertising strategy - directing agency and/or resources executing it.
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Designing and running structured test-and-learn programs across listings, creative, and campaigns.
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Monitoring and adjusting ad investment to maximize ROI and hit sales and profitability targets.
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Partnering closely with demand planning and operations to ensure accurate forecasting, healthy in-stock rates, and efficient FBA inventory management.
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Balancing inventory investment against sell-through and profitability.
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Monitoring and troubleshooting operational issues that affect account health or the P&L.
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Monitoring customer reviews, ratings, and feedback, and using those insights to inform product, content, and CX improvements.
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Implementing strategies to protect and grow a strong review and ratings profile.
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Delivering executive-level reporting on channel performance, translating data into clear strategic recommendations for leadership.
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Representing Amazon in leadership forecasting and commercial reviews.
Qualifications
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8+ years of experience in Amazon account management/eCommerce, ideally in beauty, CPG, or a similarly fast-moving, competitive category.
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Track record of owning a P&L and driving profitable, sustainable growth - not just sales volume.
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Deep hands-on knowledge of Amazon SEO, listing optimization, and Amazon advertising (Sponsored Products/Brands/Display; DSP a plus).
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Working knowledge of FBA inventory management and demand forecasting.
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Experience directing an agency or freelance partner, with the judgment to know when to push back.
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Sharp analytical instincts - comfortable in the data, not just consuming summaries of it.
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A point of view on creative and what performs on Amazon specifically, not just brand marketing more broadly.
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Excellent executive communication skills, with the ability to translate complex performance data into clear business recommendations.
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Bias toward action - equally comfortable setting strategy and doing the hands-on work to prove it out.