Role Description
The Director of Federal Sales is responsible for driving growth and leading Safeware’s profitability initiatives and values in the Federal Sector. The Director leads a team of sales professionals and is directly responsible for their performance, development, and overall success. Success in the sector will be measured in sales growth, customer growth, and the appropriate measurements to ensure the company’s growth is profitable. The Director provides overall leadership for Safeware's Federal Sales organization by establishing strategy, driving revenue growth, developing talent, and ensuring operational excellence across all federal market segments.
Responsibilities
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Manages a team of sales representatives in the federal market and military segments with ultimate responsibility for the success and profitability of the division.
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Collaborates with other Safeware Departments (Strategic Partner Management, Marketing, IT, Purchasing, and Operations) to ensure that customer and company goals and objectives are met.
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Ensures CRM adoption, data integrity, pipeline accuracy, forecasting, and consistent utilization across the federal sales organization.
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Develops and maintains relationships with key federal agencies, military organizations, and strategic customers to ensure customer satisfaction and long-term business growth.
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Partners with Customer Success and Operations to ensure customers receive timely quotations, order processing, and outstanding service throughout the sales cycle.
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Develops, updates, and refines the company's Federal Sales Plan and executes strategies to achieve revenue, profitability, and market growth objectives.
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Develops accurate sales forecasts, monitors pipeline health, and provides regular reporting on revenue performance, opportunities, and business risks.
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Coaches, develops, and leads members of the federal sales team while fostering a culture of accountability, collaboration, and continuous improvement.
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Supervises the development of annual plans for assigned territory sales representatives and follows up on their plans to ensure success.
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Maintains in-depth knowledge of Safeware's product portfolio and collaborates with vendor partners to identify and deliver solutions that meet customer requirements.
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Develops and executes the federal contract strategy by ensuring sales opportunities align with appropriate contract vehicles and helping customers understand available purchasing options.
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Supports the sales team in developing new business opportunities while maintaining and expanding relationships with existing customers.
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Provides leadership and support on strategic opportunities to help the team successfully close sales and achieve revenue objectives.
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Monitors industry trends, federal funding priorities, and competitive activity to identify emerging opportunities and recommend strategic actions.
Qualifications
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Bachelor’s degree in marketing, business or related field or equivalent experience.
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Proficiency in Microsoft Office programs.
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Minimum of five years of government sales experience, proven work experience in sales management or relevant senior sales role.
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Demonstrated knowledge of federal procurement processes and government contract vehicles.
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Ability to work well with teams.
Requirements
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This position is responsible for the overall performance of the Federal Sales organization.
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Success is measured by achievement of revenue growth, profitability, customer growth, pipeline health, team development, and effective cross-functional collaboration.
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Must follow company policies and procedures.
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Must observe guidelines for ethics and customer satisfaction.
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Contributes to a safe and positive work environment in interactions with others.
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Leads Safeware employees with values and beliefs that enable our employees to develop their potential and engage in a world of inclusion.
Physical Requirements
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This position requires travel within the US, including air and automobile travel in both short and long distances.
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Must be a licensed driver and safe to drive.
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Must have a good driving record.
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Must be able to travel with overnight stays.
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Must be able to travel by air.
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Must be able to move samples and demo and trade show exhibits in and out of the vehicle.
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Must be able to clearly communicate in person and in writing to customers and direct reports.
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Must be organized and able to retain, document and follow up on customer information.