[Hiring] Director of Consultant Relations - GTM/Channel Sales HR Tech @Msccn

Role Description

As Director of Consultant Relations, you will drive the development and go-to-market execution of our strategic partnerships, while strengthening and expanding Sparrow’s relationships with key brokers, consultants, and channel partners. This role demands an innovative, solution-oriented leader with expertise in both program development and relationship management. Working closely with the Head of Channel Sales, you will:

• Channel Enablement & GTM Strategy:
  • Develop and launch innovative programs that incentivize and empower partners to effectively sell and support Sparrow's product.
  • Create resources, training, and tools that enable channel partners to better represent and sell Sparrow’s offerings.
  • Drive the adoption of these partnerships, ensuring we’re meeting the expectations of the program and achieving shared revenue goals.
• Relationship Building & Partner Engagement:
  • Nurture and build long-term relationships with key brokers, consultants, and other influential channel partners to drive awareness and adoption of Sparrow’s services.
  • Serve as the primary point of contact for high-value strategic partners, ensuring open lines of communication and mutual growth.
• Strategic Growth & Expansion:
  • Identify and secure new strategic growth partnerships that will expand Sparrow’s reach and presence in the marketplace.
  • Collaborate with the leadership team to define and implement strategies for national expansion through channel partners.
  • Work with cross-functional teams to identify opportunities for product and service enhancements based on partner feedback and market needs.
  • Set and track performance metrics to evaluate the success of channel initiatives, ensuring alignment with Sparrow’s overall sales and growth objectives.

Qualifications

• 5+ years of experience in channel sales, partner management, or business development in the benefits or HR tech industries.
• Prior experience working directly with HR leaders, brokers, and consultants.
• Proven track record of developing and scaling channel programs, building strong relationships, and driving strategic partnerships.
• Bonus points if you have experience on GTM enablement teams.

Requirements

• Strong understanding of the dynamics of the broker and consultant ecosystem.
• Exceptional communication and interpersonal skills, with a demonstrated ability to influence and collaborate across teams.
• Ability to think strategically while also being hands-on in driving execution.
• Strong organizational skills and ability to manage multiple projects simultaneously.
• Ability to analyze market data and trends to make informed decisions and adapt strategies as needed.
• Highly self-motivated, results-driven, collaborative, and capable of working independently and as part of a team.

Benefits

• This is a full-time, exempt position.
• Compensation ranges from $181,250-$237,500 OTE based on experience with an 80/20 base/commission split.