[Hiring] Director of Commercial Sales @Superior Plus Propane Talent Acquisition

Role Description

Reporting to the VP, Commercial Acquisition & Retention, the Director of Commercial Sales is responsible for leading the U.S. sales organization and delivering profitable, sustainable growth through new customer acquisition, market-share expansion, and disciplined sales execution.

• Lead, coach, develop, and hold accountable six sales teams responsible for new customer acquisition and market-share growth.
• Develop and execute the U.S. sales strategy with a clear focus on profitable organic growth and competitive takeaways.
• Establish clear acquisition, volume, revenue, margin, pipeline, and market-share objectives across each sales team and market.
• Create a consistent operating rhythm that converts strategy into measurable field-level execution.
• Build executive-level relationships with strategic customers, prospects, industry partners, and key market stakeholders to create new growth opportunities and strengthen Superior's position in priority markets.
• Champion Superior Propane's safety culture and ensure commercial practices align with company policies, regulatory requirements, industry standards, and the highest standards of business integrity.

Customer Acquisition & Market-Share Expansion:

• Build a strong acquisition-first sales culture that proactively targets competitive accounts and underserved market opportunities.
• Increase commercial intensity around prospecting, opportunity creation, competitive displacement, and closing.
• Personally engage in significant strategic opportunities and help teams successfully navigate complex or high-value customer acquisitions.

Sales Performance & Execution:

• Establish consistent KPIs and performance expectations across the U.S. sales organization.
• Use data and market insights to identify performance gaps, emerging opportunities, and areas requiring intervention.
• Drive rigorous CRM adoption (Salesforce), pipeline visibility, forecasting accuracy, and sales activity management.

People & Organizational Leadership:

• Build, develop, and retain a high-performing team of sales leaders and sales professionals.
• Create a culture characterized by ambition, accountability, customer focus, speed, collaboration, and a strong will to win.

Cross-Functional Leadership:

• Partner closely with Operations, Delivery/Service, Pricing, Marketing Finance, Customer Experience, and other commercial functions to remove barriers to growth.
• Champion new commercial initiatives and go-to-market strategies that expand the company’s addressable market.

Qualifications

• Bachelor's degree in Business, Marketing, or related discipline preferred, or equivalent combination of education and experience.
• 10+ years of progressive sales and commercial leadership experience, including significant experience leading multi-market or geographically dispersed sales organizations.
• Demonstrated track record of delivering substantial new customer acquisition and market-share growth.
• Experience operating in a competitive, field-based B2B sales environment.
• Proven ability to lead leaders and build high-performing sales teams.
• Strong experience developing and executing regional or national sales strategies.
• Legal Authorization to work in the US is required.

Requirements

• Preference is for candidates to be within proximity to our Regional footprint across the Eastern portion of US.
• Candidates outside the Eastern portion of the US will be considered for the right fit.

Benefits

• Join a supportive and inclusive work environment where collaboration, respect, and open communication are at the core of everything we do.
• We offer a highly competitive compensation and total rewards package, ensuring that your hard work and dedication are recognized and rewarded accordingly.
• We understand the importance of work-life balance and offer various flexible schedules to help you manage your personal and professional commitments effectively.
• Work with state-of-the-art tools and technologies that empower you to excel in your role and stay at the forefront of industry trends.
• You and your family will have access to LYRA, an industry-leading platform that provides comprehensive support and a myriad of resources to help support your physical, mental, financial, and social well-being.
• A continuous focus on professional development with many opportunities for training and career growth.
• We care about you and have developed a 24/7 safety mindset that is showcased throughout every facet of the organization.