[Hiring] Director of Brand & Growth Partnerships @Benzinga

Role Description

The Director of Brand & Growth Partnerships is a senior individual contributor responsible for developing strategic partnerships with leading financial brands. This role focuses on helping clients achieve both brand-building and performance marketing objectives through Benzinga's full suite of advertising solutions—including:

• Sponsored content
• Display advertising
• Video
• Newsletters
• Events
• Performance-driven campaigns

Success comes from identifying client objectives and recommending the right mix of brand awareness, engagement, lead generation, and performance solutions.

Key Responsibilities

• Revenue Ownership & Deal Execution
  • Own and deliver against a significant annual revenue quota focused on brand and content-driven revenue
  • Source, develop, and close integrated marketing partnerships end-to-end
  • Package and sell solutions including:
    • Sponsored Content (Articles & Video)
    • High-Impact Display Advertising
    • Native Advertising
    • Newsletter Sponsorships
    • Homepage & Homepage Takeovers
    • Executive Interviews
    • Webinar & Event Sponsorships
    • Performance Marketing (CPC, CPL, CPA)
    • Product Launch Campaigns
    • Custom Research & Content
    • Integrated Multi-Channel Programs
  • Negotiate pricing, packaging, and long-term partnership agreements
  • Develop strategic, consultative marketing programs that align with client KPIs including brand awareness, engagement, investor acquisition, lead generation, and customer growth
  • Close mid-market to enterprise-level brand deals, including six-figure campaigns
• Brand Partnerships & Account Development
  • Build and grow relationships with:
    • Marketing leaders (CMOs, VPs of Marketing, Brand Directors)
    • Growth and acquisition teams
    • Agencies and media buyers
  • Target key financial verticals including:
    • Fintech and investing apps
    • Brokerages and trading platforms
    • ETF issuers and asset managers
    • Crypto and emerging financial platforms
    • Consumer finance brands
    • Banking & Payments
    • Insurance
    • Alternative Investments
    • Trading Platforms
    • Capital Markets
    • Public Companies & Investor Relations
  • Target non-endemics looking to get their story in front of retail investors
  • Position Benzinga as a trusted media partner for brand storytelling and investor education
  • Drive repeat business through always-on content programs and recurring campaigns
• Pipeline Development
  • Build and maintain a strong pipeline of brand marketing opportunities
  • Prospect into both direct brands and agencies
  • Identify companies actively investing in awareness (e.g., launches, raises, new products)
  • Maintain accurate forecasting and CRM discipline

What Success Looks Like

• Consistently hitting or exceeding revenue targets driven by brand, content & performance partnerships
• Closing multi-product, multi-month campaigns (articles + video + distribution + activations)
• Building long-term relationships with marketing teams and agencies
• Driving repeat revenue through always-on sponsored content programs
• Establishing Benzinga as a go-to partner for retail investor-facing brand campaigns

Qualifications

• Required
  • 5+ years of experience in:
    • Media sales
    • Digital advertising
    • Branded content or sponsorship sales
    • Financial services or fintech marketing/sales
  • Proven track record of closing deals and hitting quota
  • Experience selling integrated digital marketing solutions, including display, sponsored content, native advertising, video, newsletters, performance marketing, lead generation, or custom sponsorships
  • Strong ability to engage senior marketing stakeholders
  • Excellent communication, presentation, and negotiation skills
  • Experience managing full sales cycle from prospecting to close
• Preferred
  • Experience selling sponsored content, video, or integrated media campaigns
  • Familiarity with how brands allocate brand vs. performance budgets
  • Existing relationships with:
    • Financial services marketing teams
    • Fintech companies
    • Agencies and media buyers
  • Experience closing six-figure+ partnerships

Ideal Candidate

• Has experience selling consultative, multi-product media solutions to enterprise marketers
• Understands how large financial brands allocate both brand and performance budgets
• Is comfortable selling to CMOs as well as Growth, Performance, and Demand Generation leaders
• Knows how to package content, media, and performance solutions into integrated campaigns
• Can open new enterprise relationships while growing existing strategic accounts
• Thrives in an entrepreneurial environment where creativity, persistence, and partnership drive results

Compensation

• Competitive base salary
• Uncapped commission structure
• On-target earnings aligned with senior-level brand sales performance
• Benefits package and growth opportunities (Exact comp to be determined based on experience)

Why Join Benzinga

• Access to a high-intent retail investor audience
• Strong, recognized brand in finance and investing
• A platform built for content, storytelling, and investor education
• Ability to sell strategic, high-impact brand campaigns - not commoditized ad inventory
• Fast-moving, entrepreneurial environment
• Direct impact on revenue growth and market positioning