[Hiring] Director, Commercial & Specialty Sales @BENCHMADE

Role Description

Benchmade is looking for a proven field builder to take momentum deeper into specialty retail and priority commercial accounts. We are hiring a Director, Commercial & Specialty Sales to report directly to the Vice President of Sales & Marketing and own the build.

Your mission is to turn momentum into a national field advantage by building a repeatable field machine that compounds the momentum across the dealer base and priority commercial accounts.

• Maximize displays.
• Maximize turns.
• Grow units.
• Make it recurring.

What you will own:

• Own the commercial outcome: You will own unit growth across existing and new specialty dealers and assigned priority commercial accounts.
• Captain the national rep network: Turn the independent multi-brand agencies into a coordinated Benchmade field force.
• Work the retail floor: Walk stores, assess the business, improve displays, train staff, run product demonstrations, build events, present programs, ask for the order, and close the next move.
• Build the Benchmade field playbook: Create the repeatable standard for how we tier dealers, plan routes, prepare for visits, merchandise displays, train floor teams, pitch programs, expand established accounts, unlock whitespace, open new doors, and secure recurring orders.
• Run the activation engine: Build a national calendar of dealer activations, demonstrations, market visits, product drops, retail events, and territory-level Super Clinics.
• Bring rigor to the field: Operate with a visible scoreboard covering units, displays, turns, reorders, assortment, coverage, rep productivity, priority-account growth, and next moves.
• Help shape what comes next: Influence the future structure, tools, resources, calendar, and capabilities of the commercial organization.

Qualifications

• Experience leading field sales, wholesale, specialty retail, national accounts, market development, or commercial growth for a premium consumer brand.
• Evidence of building or transforming a territory, channel, team, rep network, account portfolio, or commercial system.
• Experience growing measurable revenue or units rather than simply inheriting them.
• Experience leading independent rep agencies or influencing teams that did not report directly to you.
• Experience working successfully with independent specialty dealers and meaningful national accounts.
• Ability to turn product and brand stories into effective retail selling motions.
• Experience using data to identify growth whitespace, prioritize markets, and make better field decisions.
• Experience creating activations, events, trainings, or merchandising programs that drove sell-through.
• Ability to personally ask for and close meaningful business.
• Ability to operate with urgency without sacrificing relationships, judgment, or brand integrity.
• Ability to move naturally from an executive conversation to a rep huddle to a dealer floor.
• Willingness to travel as a key component of the role.

Requirements

• Strong commercial math skills.
• Brand instinct and physical energy.
• Direct communication and low-ego leadership.

Benefits

• Access to a premium brand and world-class products.
• Direct leadership access.
• Opportunity to build the field engine for the next chapter of growth.