Role Description
We are looking for a CPG Sales Assistant to work directly with the Founder & CEO to grow the company's wholesale business. This role combines account management, sales development, and sales analysis, with a focus on maintaining retailer relationships, identifying growth opportunities, monitoring account performance, and supporting promotional and inventory planning.
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Manage existing wholesale and retail accounts, including order follow-ups, reorders, and account needs.
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Monitor sales data to identify declining orders, inactive accounts, sales trends, and opportunities to grow revenue.
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Proactively follow up with retailers when orders slow down or stop to understand the reasons and encourage reorders.
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Review retailer and distributor inventory levels and flag potential stock shortages ahead of promotions or expected increases in demand.
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Support sales forecasting and promotional planning by reviewing historical sales, order patterns, and upcoming promotions.
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Prospect for new retail and wholesale accounts through cold email and phone calls.
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Build relationships with retailers, brokers, and distributors and follow up on sales opportunities.
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Coordinate retailer promotions, category review submissions, and related deadlines.
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Maintain accurate sales reports, account records, and follow-up activities using Google Sheets and other internal tools.
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Coordinate with internal teams and distributor contacts to address order, inventory, and account issues.
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Track sales performance against agreed-upon targets and take action to improve account engagement and results.
Qualifications
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2+ years of experience in sales, account management, sales coordination, or a similar role.
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Experience in CPG, consumer products, retail, or wholesale.
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Experience working with U.S. retailers, wholesale accounts, distributors, or brokers.
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Experience reviewing sales reports or account performance data and using insights to recommend or take action.
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Ability to identify changes in ordering patterns, declining sales, inactive accounts, and potential inventory issues.
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Strong written and spoken English, with confidence communicating by phone and email.
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Comfortable with cold calling, outbound prospecting, and account reactivation.
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Strong analytical, organizational, and follow-up skills.
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Proficiency in Google Sheets or Excel, including organizing and analyzing sales data.
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Ability to work independently, prioritize multiple accounts, and communicate directly with a Founder/CEO.
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Availability to work MondayβFriday in the U.S. Central Time.
Requirements
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Highly Preferred: Experience working with U.S. grocery retailers, retail chains, or CPG distributors such as UNFI or KeHE.
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Experience working with retail brokers and supporting category reviews.
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Experience monitoring distributor or retail distribution center inventory and coordinating promotional stock planning.
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Experience with sales forecasting, promotional performance tracking, or inventory planning.