Role Description
As Complex Director of Sales & Marketing covering the Six Senses Grenada and InterContinental Grenada (Opening Q4 of 2026), you will develop and implement strategies to ensure revenue and room night sales goals are achieved.
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Deploy sales and marketing colleagues for comprehensive coverage of key markets, segments, and customers.
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Develop your team and improve their performance through training, coaching, and feedback.
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Assign performance and development goals for colleagues; monitor achievement of revenue targets and course correct when needed.
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Drive a great working environment for your teams to thrive, creating synergy between the two resorts and a sense of one team.
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Develop and maintain great working relationships with key clients, guests, vendors, and communities in local markets.
Strategic Planning & Execution
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Lead the strategic commercial plan for both resorts, working with Revenue Management and Marketing Communications.
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Implement strategies and programming that are tailored to the market segments of both resorts.
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With RM and GMs, analyze growth opportunities across key segments.
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Develop a strong sales strategic plan that maximizes high season revenue and creates shoulder season opportunities.
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Working with digital marketing and PR partners, develop and execute strategy to maximize awareness, interest, and realized revenues for the resorts.
Cluster Sales Management
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Develop a comprehensive travel and trade show plan to maximize coverage and impact.
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Work closely with Luxury Lifestyle Global Sales to coordinate sales plans.
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Monitor sales deployment and performance of the sales team.
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Nurture a proactive sales culture and an effective prospecting program.
Financial Management and Reporting
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Prepare departmental budgets and financial plans including both resorts' commercial plan.
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Create and implement commercial plans that drive measurable incremental occupancy, achieve RevPAR goals, food and beverage, and catering revenues.
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Produce monthly reports and sales forecasts to analyze current/potential market and sales trends.
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Coordinate activities to increase revenue and market share and monitor performance to meet or exceed established revenue plans.
Guest Experience
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Create programming at both resorts to drive incremental revenues.
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Communicate special needs for arriving VIPs, large groups, and other key guests.
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Lead marketing efforts to upsell guests on hotel services, offerings, and amenities.
Responsible Business
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Work closely with key business leaders, officials, and representatives of local community groups within the city to ensure constant high-profile exposure for the hotel.
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Effectively communicate and market aspects of the hotel that are sustainable or βgreenβ and use information to gain new business opportunities.
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Work with advertising agencies, consulting firms, and vendors to maximize advertising investments and ensure ads represent brand identity.
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Raise the awareness and reputation of your hotel and the brand locally β occasionally acting as hotel representative for media-related inquiry.
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Identify improvements to marketing activities and overall hotel sales performance and work with other departments.
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Ad-hoc duties β unexpected moments when we must pull together to get a task done.
Accountability
This is the top commercial role overseeing two resorts. Resorts may have multiple sites and facilities, high-volume catering and/or convention facilities, and a large number of VIP and special service guests. May manage a large number of professional-level and administrative sales, catering, and/or convention employees.
Qualifications
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Five or more years of experience in a senior sales and marketing role.
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Experience in managing a remote team(s); dual property experience is ideal.
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Strong knowledge of the Caribbean market and business trends preferred.
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Technical skills include Advanced MS Office and familiarity with various property systems.
Location
Remote: Candidate must reside within the US East Coast near a major airport.
Salary and Benefits
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The salary range for this position is $180,000.00 - 200,000.00.
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This role is also eligible for bonus pay (as applicable).
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We offer a comprehensive package of benefits, including paid time off, medical/dental/vision insurance, 401K, and other benefits to employees.