[Hiring] Chief Revenue Officer @Martine Law

Role Description

Run a six-figure-a-month paid search and local engine for a multi-state law group, and own the revenue scorecard from first touch to retained client.

This is a player-coach seat. You will personally run paid search, analytics, and attribution for the first 180 days. You will have one or two people, not twenty. If you want to manage agencies, this is the wrong job. If you want your hands on the accounts and your name on the number, keep reading.

• You own the revenue scorecard from first touch to retained client.
• You set the metrics, targets, and process for marketing, intake, and sales.
• Intake and sales keep their current leaders and their people; your authority there is the number, not the org chart.
• Marketing you run directly, hands-on, with a team you rebuild.
• You will not start from zero; a senior practitioner has already consolidated the Ads account, stood up GA4 events, Ahrefs rank tracking, and directional HubSpot attribution.
• You inherit a clean instrument panel and a partner who has already found the problems.

Qualifications

• Personally run Google Ads, Local Services Ads, GA4, Search Console, Ahrefs, and attribution for the first 180 days.
• Own the revenue scorecard across marketing, intake, and sales: set the metrics, targets, and process; report the number monthly to ownership.
• Rebuild the marketing function from one or two seats up; no agencies unless you can prove the math.
• Manage and grow 90 Google Business Profiles across three states.
• Hold blended cost per retained client at or below baseline while volume grows; more than double retained clients within 24 months.
• Build the flat-site and AI content stack into a measurable lead source.
• Measure family law case value and revenue per lead, per consultation, per salesperson, per attorney, by market.
• Partner with intake and sales leadership on speed to lead, show rates, and conversion; your lever is the metric, theirs is the people.
• Partner with Legal Operations on capacity so we never retain a client we cannot serve.
• Operate inside legal-ethics rules: compensation is tied to aggregate firm performance only, never to individual cases or fees.

Requirements

• You currently or recently ran $100K+ a month of paid search spend with your own hands, for legal, medical, dental, or another high-trust local service category.
• Google Ads, Local Services Ads, GA4, Google Search Console, Ahrefs or Semrush, and a CRM attribution model are tools you open every day, not tools you review.
• You have owned cost per lead and cost per client against a target and can show the before and after.
• You have managed multi-location Google Business Profile portfolios.
• You have built or rebuilt a small marketing team and know the difference between a hire and an agency.
• You have set and enforced funnel metrics for intake or sales teams you did not directly manage.
• Agency senior account director, head of paid, or number-two backgrounds are ideal. Law-firm marketing directors who manage agencies are not the fit.
• Comfortable in a remote, numbers-first, AI-first environment and with a plan where a large share of your earnings comes from results.

Benefits

• $150,000 base salary.
• $250,000 on-target earnings.
• The variable portion is paid quarterly on a revenue scorecard built on cost per retained client, retained-client volume, and funnel health, with a baseline you help set at day 60.
• Variable pay is tied to aggregate firm performance only, never to individual cases or fees.
• Top performers earn above OTE.

Company Description

Martine Law is a family of criminal defense and family law firms in Minnesota, North Carolina, and Texas.

• About $138K a month in media across Google Local Services Ads, PPC, and directories.
• Ninety Google Business Profiles.
• Roughly $3.3M a year in total revenue-engine spend across marketing, intake, and sales.
• An AI-first content and site stack.
• An owner who approves decisions in a day.