Role Description
The role of a Cardiac PET Account Manager (CPAM) at GE HealthCare (GEHC) involves driving the timely adoption and growth of GEHC's cardiac imaging agent, Flyrcado (flurpiridaz F 18), which is used for Positron Emission Tomography (PET) myocardial perfusion imaging (MPI) to detect coronary artery disease (CAD). The role emphasizes a mix of direct sales, strategic collaboration, customer education, and performance tracking to drive the growth of Flyrcado in the cardiac imaging market.
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Develop and execute a territory business plan to drive Flyrcado market share growth, partnering with Hospitals, Imaging Centers, Cardiac Centers, Mobile Imaging, DOD, and VA facilities.
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Accountable to achieve the quarterly and yearly Operating Plan for the territory, customer satisfaction, and retention.
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Understand product differentiators and position Flyrcado as the product of choice through high clinical acumen and routine use of Marketing Assets and Education Programs.
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Be a trusted advisor to Imaging Centers and Cardiologists by deepening understanding of their goals, equipment, and workflow.
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Identify the top referring Cardiologists, create relationships, and impact decision-making criteria to increase awareness and utilization of Flyrcado.
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Prioritize multiple projects and drive focus on high-impact opportunities; monitor Performance Dashboards to analyze, interpret, and execute actionable sales efforts.
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Collaborate with market access support teams to optimize payor contract implementation and satisfaction.
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Collaborate with pharmacy channel partners and GE PDx Application Specialists teams to meet customerβs product delivery goals.
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Pre-call planning and in-call questioning to understand customer needs, craft solutions, and drive utilization.
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Monitor territory plan performance and results and collaborate on next action steps with cross-functional partners.
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Virtual selling and cold calling to new and existing targets; live meetings with customers are expected.
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Providing pricing strategy, price negotiation, and contract management ensuring pricing compliance.
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Forecasting orders and sales of assigned territory and submitting weekly progress reports.
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Representing the company at healthcare conferences and seminars to promote GEHC products.
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Ensure a compliant, ethical culture to promote GEHC products and adhere to the highest standards.
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Additional projects and initiatives as required.
Qualifications
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Bachelor's degree from an accredited university or college or certification through the NMTCB or AART.
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5+ years of sales experience in a healthcare facility, including contracting and calling on physicians and office staff.
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Experience selling/leading in a highly matrixed environment and large account management preferred.
Requirements
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Nuclear Medicine and Nuclear Cardiac Industry acumen.
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Experience with product launch and P&T Committees preferred.
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Strong analytical, oral, presentation, and written skills; proficient in MS Office and CRM.
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Ability to work independently and with a team to manage multiple stakeholders and competing priorities.
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Ability to mentor non-senior CPAMs as requested by leadership.
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Analytical ability to use internal reporting to manage account plans and identify patterns and opportunities for growth.
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Ability to apply various problem-solving techniques to solve complex issues creatively.
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Ability to build rapport and relationships by interacting effectively with employees and external contacts.
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Ability to achieve objectives while operating in compliance with regulatory guidelines.
Benefits
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Great work environment.
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Professional development.
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Challenging careers.
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Competitive compensation.