Role Description
The B2B Sales & Business Development Manager is responsible for growing B2B revenue through new customer acquisition and expansion of existing accounts. This role manages the sales process from prospecting through contract execution and serves as the primary commercial relationship for contract manufacturing customers. The ideal candidate is a results-driven salesperson who can build strong customer relationships, develop and close opportunities, and work cross-functionally to ensure customer commitments can be successfully executed.
Position Responsibilities
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Sales & Account Growth
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Identify, develop, and close new bottled and bulk B2B customers.
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Build and manage a qualified sales pipeline to achieve revenue and margin targets.
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Lead customer discovery, proposals, pricing discussions, negotiations, and contract execution.
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Grow existing accounts by identifying new products, services, and volume opportunities.
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Develop strong customer relationships through regular communication, business reviews, and proactive account management.
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Maintain accurate sales forecasts, pipeline activity, and customer information.
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Customer & Commercial Management
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Serve as the primary commercial point of contact for B2B customers.
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Understand customer requirements, forecasts, timelines, and business priorities.
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Manage customer expectations and resolve or escalate commercial issues.
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Partner with R&D, Operations, Quality, Supply Chain & Finance to transition new business into successful execution.
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Work closely with the Customer Experience Specialist, who supports day-to-day account administration including sales orders, inventory coordination, order status, and related customer needs.
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Ensure changes to customer requirements, forecasts, or scope are communicated and commercially evaluated.
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Private Label Business
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Own the development and growth of the Private Label product portfolio, including retailer-exclusive products and programs.
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Partner with the National Accounts Team to identify new product and business opportunities within existing and prospective retail accounts.
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Develop product concepts, business cases, pricing, and proposals in partnership with National Accounts and cross-functional teams.
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Lead internal commercialization of new Private Label opportunities from concept through launch.
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Monitor Private Label revenue, margin, portfolio performance, and pipeline to identify opportunities for growth.
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Business Development
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Identify new markets, customer segments, and opportunities aligned with company capabilities and growth objectives.
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Develop sales materials, outreach strategies, and processes to support B2B growth.
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Build industry relationships and generate new leads through networking, referrals, and other business development activities.
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Provide market and customer insights to help guide B2B strategy and capability development.
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Performance & Continuous Improvement
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Track sales performance including revenue, margin, new business, pipeline, conversion, retention, and account growth.
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Provide regular updates on sales performance, opportunities, risks and forecasts.
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Identify opportunities to improve the sales and customer on-boarding process.
Qualifications
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Be 21 years of age or older, and willing/able to taste alcoholic beverages.
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Bachelorβs degree in Business, Marketing, or related field, or equivalent relevant experience.
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5+ years of B2B sales, business development, or strategic account management experience.
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Demonstrated success developing new business, managing a sales pipeline, and growing customer accounts.
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Experience developing proposals, pricing, and commercial agreements and leading customer negotiations.
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Strong relationship-building, communication, presentation, and negotiation skills.
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Ability to manage multiple opportunities and priorities while working effectively across functions.
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Strong commercial judgment with an understanding of revenue, margin, forecasting, and customer profitability.
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Ability to travel, as needed, to support customers, industry events, and company operations.
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Experience in beverage alcohol, food & beverage, CPG, contract manufacturing, private label, or a related manufacturing environment, preferred.
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Experience selling complex products or services requiring coordination across product development, operations, supply chain, quality, and finance, preferred.
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Experience developing or managing retailer-exclusive or Private Label programs, preferred.
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Established industry relationships or experience developing business through industry networking and events, preferred.
Benefits
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401(k)
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401(k) matching
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Competitive salary
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Dental insurance
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Health insurance
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Opportunity for advancement
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Paid time off
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Vision insurance
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Bonus based on performance