[Hiring] Appointment Setter @In Marketing We Trust

Role Description

We are looking for an Appointment Setter (Telesales) to support our Marketing and Business Development efforts by converting warm and qualified leads into meaningful sales conversations. This is a freelance role of approximately 8 hours per week, spread across the week. The focus is on quality over volume.

• Contact warm and qualified leads provided by the Marketing team.
• Conduct approximately 5–10 high-quality calls per week, depending on lead availability.
• Understand the prospect's current situation, priorities, and potential business needs.
• Identify whether there is a current or future commercial opportunity.
• Book qualified follow-up meetings with our commercial lead.
• Ensure prospects understand the purpose and value of the follow-up conversation.

Key Responsibilities

• Sales Intelligence:
  • Gather useful information during conversations including current business needs and priorities.
  • Identify timing and potential buying window.
  • Determine relevant decision-makers and stakeholders.
  • Understand current suppliers or approaches where relevant.
  • Identify interest in Talent Acquisition support or supplier recommendations.
  • Capture potential future opportunities even where there is no immediate requirement.
• Lead Research & Preparation:
  • Review each lead before making contact.
  • Research the company, contact, and relevant context where appropriate.
  • Review previous Marketing or sales interactions.
  • Prioritise leads based on quality, relevance, and potential opportunity.
  • Tailor the approach to each prospect rather than relying on generic scripts.
• Follow-Up & CRM Management:
  • Send approved follow-up materials after conversations.
  • Maintain accurate and useful records in the CRM and/or Notion.
  • Record call outcomes, qualification information, next steps, and relevant sales intelligence.
  • Flag warm or time-sensitive opportunities for prompt handover.
  • Ensure booked appointments include sufficient context for the senior commercial lead.

Expected Weekly Activity

• 1–2 hours: Calling and prospect conversations.
• 2–3 hours: Lead review, preparation, and research.
• 2 hours: Tailored prospect follow-up.
• 1–2 hours: CRM updates, lead management, and commercial handovers.

Success Measures

• Qualified follow-up meetings booked with Paul or another senior commercial lead.
• Meaningful prospect conversations completed.
• Quality of information captured about current needs and business priorities.
• Identification of timing and potential buying windows.
• Identification of relevant decision-makers and stakeholders.
• Identification of prospects open to Talent Acquisition support or supplier recommendations.
• Quality and completeness of CRM/Notion records and handovers.
• Useful feedback to Marketing about lead quality and market response.

What This Role Does Not Own

• Own or manage the full sales cycle.
• Negotiate or close deals.
• Develop sales or marketing strategy.
• Produce proposals or commercial solutions independently.
• Conduct high-volume cold calling against completely unqualified lists.

About You

• Are confident and professional on the phone.
• Familiar with digital marketing products & services (SEO, Paid Media, Marketing Analytics,...).
• Have experience in appointment setting, telesales, business development, recruitment, lead qualification, or a similar role.
• Can build rapport quickly without sounding overly scripted or sales-driven.
• Are comfortable speaking with senior business stakeholders.
• Ask good questions and listen carefully for commercial opportunities.
• Can distinguish between genuine buying signals and low-intent interest.
• Are organised and disciplined about follow-up.
• Can write clear, concise notes that are useful to another salesperson.
• Are comfortable working independently with a relatively small lead pool.
• Understand that five well-prepared conversations can be more valuable than fifty low-quality calls.

Position Details

• Position title: Appointment Setter
• Department: Sales & Marketing
• Report to: Marketing Manager
• Direct report: N/A
• Days/Hours: 8 hours per week (1-2 hours per day)
• Employment type: Contractor/Freelancer
• Targeted time zones/locations: Australia only