[Hiring] Alternative Market Director @Imperial PFS

Role Description

The Alternative Market Director is responsible for driving revenue growth and expanding IPFS's presence within the Hispanic and bilingual (English and Spanish) insurance marketplace. This sales leadership role will develop and execute strategic sales, marketing, and business development initiatives focused on Spanish-speaking customers, Hispanic market segments, and premium finance opportunities. This role is remote but requires extensive travel to businesses, office location, and corporate headquarters.

The Director will lead the development of a dedicated Hispanic Market Division by:

• Creating market strategies
• Cultivating industry relationships
• Sourcing new business opportunities
• Leveraging IPFS's technology and API capabilities to differentiate IPFS from competitors

This role will work closely with Sales, Operations, Integrations, Marketing, and Project teams to:

• Onboard new customers
• Increase market share
• Strengthen existing relationships
• Deliver innovative solutions that support business growth

The majority of this role's efforts will focus on identifying and securing new business opportunities while serving as the strategic lead for key Hispanic Market initiatives, including:

• Marketing
• Digital engagement
• Translations
• Industry associations
• Customer experience enhancements

This is a remote, travel-based position and is not tied to a specific office location. The ideal candidate would be located in or near a major city in Texas, California, Arizona, or Florida, though candidates in other locations may be considered. Extensive travel is required, including regular travel to client and business locations, company offices, and corporate headquarters.

Qualifications

• Bilingual fluency in English and Spanish, both written and verbal, required.
• Demonstrated success generating new business and driving revenue growth through strategic sales initiatives.
• Strong knowledge of Hispanic and bilingual insurance market segments, customer behaviors, and distribution networks.
• Proven ability to develop and execute market expansion strategies and business development plans.
• Experience presenting solutions and negotiating with senior executives, agency principals, and key decision-makers.
• Strong prospecting, lead generation, pipeline management, and deal-closing capabilities.
• Experience leading cross-functional initiatives involving Sales, Operations, Marketing, Technology, and Customer Success teams.
• Knowledge of API integrations, digital platforms, and technology-driven customer solutions.
• Ability to identify opportunities to leverage technology as a differentiator within highly competitive markets.
• Strong project management skills with the ability to lead multiple initiatives simultaneously.
• Excellent relationship-building, communication, presentation, and negotiation skills.
• Ability to work independently in a remote environment while driving measurable business outcomes.
• Strong analytical and reporting skills with experience evaluating results against strategic business goals.
• Experience building and maintaining industry partnerships and association relationships.
• Established network within Hispanic, bilingual, insurance, or related business communities strongly preferred.
• Demonstrated ability to bring business opportunities through existing professional relationships preferred.
• Experience in premium financing, insurance, financial services, or related industries preferred.

Requirements

• Remaining in a stationary position, sitting and/or standing, for extended periods of time.
• Frequent use of a computer, keyboard, and mouse.
• Repetitive hand and finger movements (typing, data entry, and mouse use).
• Reading and reviewing information on computer screens, documents, and other written materials.
• Occasionally lifting and/or moving items up to 25 pounds.
• Ability to travel extensively, including overnight and out-of-state travel, for customer meetings, conferences, industry events, and business development activities.
• Ability to travel by automobile and commercial airline as required.

Education & Experience Qualifications

• Bachelor's degree preferred; equivalent combination of education and professional experience may be considered.
• Minimum 5 years of progressive sales, business development, or market development experience required.
• Experience working with Hispanic and bilingual markets strongly preferred.
• Experience within the property and casualty insurance industry, premium finance industry, or related financial services environment preferred.
• Proven track record of meeting or exceeding revenue growth targets.

Preferred Qualifications

• Existing network of Hispanic market insurance professionals, agencies, associations, and industry leaders.
• Familiarity with Hispanic insurance associations and industry organizations.
• Strong understanding of agency and broker operations within the property and casualty insurance marketplace.
• Experience launching new market segments, programs, or business initiatives.
• Recognition and credibility within Hispanic and bilingual insurance communities.

Benefits

• Parking and commuter benefit programs.
• Comprehensive paid training program.
• Wellness program, WellWorks, and Employee Assistance Program.
• Gym membership subsidies.
• 401(k) with a company match.
• Company lunches, corporate outings, and occasional treats.
• Insurance benefits including medical, prescription, dental, vision, voluntary life/dependent life, group term life, and AD&D.
• Paid time off — including vacation and sick time — along with paid holidays.

Company Description

Imperial PFS is an Equal Opportunity Employer. We make employment decisions in accordance with applicable law and prohibit unlawful discrimination based on race, religion, color, sex, gender, age, national origin, ancestry, disability, genetic information, sexual orientation, military status, or any other characteristic protected by applicable law.

We are committed to providing an accessible and inclusive hiring process. Applicants who require a reasonable accommodation to participate in any part of the application or hiring process may contact Human Resources to request an accommodation.

The salary range for this position is $90,000 to $120,000 plus potential to earn quarterly incentives.