[Hiring] VP, Sales - Restaurants @Shift4

Role Description

The Vice President, Restaurants (F&B) is the North America production owner for SkyTab POS growth and holds full commercial accountability for the Food & Beverage vertical, including all end-to-end F&B deals across payments, POS, and integrated solutions.

• New direct sales production
• Reseller production and productivity
• Enterprise production
• Legacy merchant conversions to SkyTab POS
• Go-live performance and conversion success

This is not a strategic ambassador role. It is a growth operator role. If installs stall, reseller output drops, enterprise cycles elongate, or legacy conversions underperform — this leader owns the outcome.

The VP will drive predictable, scalable growth across SMB, reseller, and enterprise channels while ensuring revenue velocity, install throughput, and conversion performance meet plan.

Qualifications

• 10+ years leading revenue-producing teams in restaurant technology, POS, or payments
• Demonstrated ownership of direct sales production and channel production performance
• Proven ability to scale SMB and reseller-driven growth engines
• Experience managing dealer/VAR recruitment, activation, enablement, and accountability
• Track record of driving measurable improvements in install velocity and revenue activation
• Strong understanding of F&B tech stack (POS, KDS, online ordering, loyalty, mobile pay, BOH systems)
• Experience competing against major restaurant POS platforms
• Demonstrated success holding teams and partners accountable to production metrics
• Ability to travel up to 40%

Requirements

• Experience scaling a POS platform through reseller and hybrid channel models
• History of turning around underperforming production teams or partner networks
• Strong analytical orientation — comfortable operating from dashboards and performance metrics
• Experience driving legacy conversion or installed base expansion programs
• Executive presence with operational rigor

What Success Looks Like

• Consistent quarter-over-quarter production growth
• Increasing reseller productivity and activation rates
• Improved legacy conversion rates
• Reduced time-to-go-live
• Clear commercial input shaping product prioritization

Company Description