[Hiring] User Acquisition & Sales Lead @Lawyer.com

Role Description

Couple.com is hiring a User Acquisition & Sales Lead to grow our Thursday night online singles events into the biggest show in dating. You will be the engine that fills our weekly online singles events. Every Thursday at 7:30pm ET, Couple.com hosts real-time, AI-native online singles parties — and your job is to make sure those rooms are full, fun, and growing.

Your mission includes:

• Inventing the playbook for user acquisition.
• Partnering with organizers of communities where singles already gather.
• Recruiting attendees face-to-face at IRL mixers and meetups.
• Engaging in online communities to turn conversations into signups.
• Testing, breaking, and rebuilding your own approach as needed.

This role reports directly to the CEO. You will own a number, move quickly, and have the latitude to test, break, and rebuild your own approach as often as it takes.

Key Responsibilities

• User Acquisition: Drive attendance to Couple.com's weekly online singles events through a mix of partnerships, outbound sales, community engagement, and creative campaigns.
• Partnerships: Build relationships with organizers of singles groups, meetups, communities, and adjacent events to funnel their members into Couple.com.
• Field Sales & Recruiting: Attend singles events, mixers, and gatherings — sometimes on nights and weekends — to recruit attendees and grow your network.
• Social Engagement: Be active in comments, DMs, and online communities where singles spend their time, turning conversations into signups.
• Rapid Iteration: Test new acquisition channels constantly. Kill what is not working, double down on what is.
• Retention Focus: Acquire the right users — the ones who come back. Use repeat attendance as your signal for quality.
• Reporting & Accountability: Own your numbers. Attendance growth, cost per attendee, and retention are your core KPIs.

Qualifications

• A creative, resourceful, go-getter mindset. You do not wait for permission, and you do not wait for a budget.
• A strong personal network is a major plus — whether that is in the singles/dating space, events, nightlife, creator economy, or community building.
• Previous experience in sales, partnerships, community management, event production, influencer marketing, nightlife/promoting, or growth marketing is a plus, but not required.
• Excellent communicator — in DMs, in person, on the phone, on stage if it comes to that.
• Comfortable with ambiguity and willing to build the plane while flying it.
• Willing to work some evenings and weekends as the job demands — attending events and being where the singles are.
• Based in the US or Canada. This role is fully remote.

Benefits

• Compensation: A combination of guaranteed pay and performance-based commission.
• Expenses covered: Approved job-related expenses — event tickets, travel to meetups, and the real-world costs of recruiting in the field — are on us.
• Path to full-time: This contract role is built to grow into a full-time position as you prove the model.
• Fully remote: Work from anywhere in the US or Canada.
• Flexible hours: You set the schedule the job demands.
• Direct access to the CEO: You report to the CEO and have a seat at the table on strategy, not just execution.
• Ground-floor role: Join an AI-native startup backed by an established holding company with a track record of building real businesses.
• Real autonomy: There is no playbook yet — you write it. If you can make it work, you can try it.