[Hiring] Senior Consultant and Principal, Enrollment Marketing Services @EAB

Role Description

The Senior Consultant and Principal, Enrollment Marketing Services partners with our internal client development, client account, and corporate marketing teams and provides thought leadership and guidance to advance our current and prospective higher education clients' undergraduate enrollment goals through our proven, customized, data-driven solutions. This is a highly visible role positioned to promote EAB's value proposition to clients, increase overall revenue and profitability, and advocate for future product and service innovations.

This hire may be based in Richmond, VA or Washington, D.C.; this position is also open to remote employment within the continental United States as well.

Primary Responsibilities:

• Collaboration with New Client Development: Works collaboratively with the client development (sales) team to present the value of EAB services from a practitioner's point of view and strategize on the most appropriate suite of services to meet prospective clients’ undergraduate enrollment needs.
• Client Strategy & Support: Collaborates with the client services and client success teams to assist in ensuring the client reaches their undergraduate enrollment goals, participates on weekly calls, provides ad hoc enrollment consulting, supports in-person client meetings, and develops specific strategies for client retention and growth goals.
• Corporate Marketing Support: Assists the corporate marketing team on the conception, creation, and delivery of thought leadership presentations in the form of webinars, podcasts, and conference presentations.
• Strategic Enrollment Management Consulting: Participates in EAB consulting contracts as required, which may include projects for systems and individual campuses, assessments, data analysis, creating strategic enrollment management plans with strategies and tactics, and delivering written and in-person recommendations.

Travel Expectations: This role requires approximately 60% travel.

Qualifications

• Bachelor's degree
• Seasoned leader with 6+ years of experience in a senior admissions or enrollment leadership position
• 10 – 12+ years of relevant full-time professional experience
• Experience marketing to and recruiting undergraduate and transfer students across varied academic programs and modalities (e.g., on-ground, online)
• Intimate familiarity with direct and digital marketing channels, strategies, and emerging trends
• Proven success in developing strategic initiatives and achieving enrollment goals
• Highly developed written, oral, interpersonal, and public speaking skills
• Effective analytical, evaluative, and problem-solving abilities

Ideal Qualifications

• Advanced degree
• Direct experience working with EAB services to drive enrollment success
• Significant experience in presenting to peers at national and regional professional conferences
• Commitment to embracing a continual learning environment and contributing to a dynamic and welcoming culture of fairness, authenticity, and belonging in support of EAB’s mission, values, and aspiration.

Compensation

The anticipated starting salary (base) range for this role is $150,000 - $190,000 per year. Actual salary varies due to factors that may include but not be limited to relevant experience, skills, and location. This hire will additionally be eligible for discretionary bonus or incentive compensation. Variable compensation may depend on various factors, such as individual and organizational performance.

Benefits

• Medical, dental, and vision insurance plans; dependents and domestic partners eligible
• 20+ days of PTO annually, in addition to paid firm and floating holidays
• Daytime leave policy for community service and flextime for fitness activities (up to 10 hours per month each)
• 401(k) retirement savings plan with annual discretionary company matching contribution
• Health savings account, healthcare and dependent care flexible spending account, and pre-tax commuter plans
• Employee assistance program with counseling services and resources available to all employees and immediate family
• Wellness programs including gym discounts, incentives to promote healthy living, and family access to the leading app for sleep, meditation, and relaxation
• Fertility treatment coverage and adoption or surrogacy assistance
• Paid parental leave with phase back to work program for birthing and non-birthing parents
• Access to milk shipping service to support nursing employees during business travel
• Discounted pet health insurance coverage for dog and cat family members
• Company-provided life, AD&D, and disability insurance
• Financial wellness resources and membership in a robust employee discount program
• Access to employee resource groups, merit-based advancement, and dynamic professional growth opportunities
• Benefits kick in day one