[Hiring] Sales Development Representative @MDF Commerce Inc.

Role Description

This role exists because Ontario’s public sector market is ready and Edilex needs a full-cycle seller who can own it. You’ll inherit a warm brand, a product that solves a real and recognized problem, and a pipeline that an SDR is actively building — your job is to take qualified opportunities across the finish line and go find more. If you’re energized by mission-driven sales, know how to move a complex deal through a public procurement cycle, and want to own a territory rather than work one, this is the role.

What You’ll Do

• Pipeline Development:
  • You build outbound pipeline from scratch — prospecting procurement leaders, municipal decision-makers, and school board administrators across Ontario through targeted research and personalized bilingual outreach.
  • You treat procurement events as pipeline opportunities — developing and executing strategies for digital and virtual events organized by Edilex and third parties.
  • You refine the message continuously — sharing what resonates (and what doesn’t) directly with marketing so Edilex’s Ontario positioning gets sharper over time.
• Discovery & Qualification:
  • You run discovery calls that go beneath the surface — understanding how public sector organizations are structured, where their procurement pain sits, and what makes a lead genuinely worth handing to the Account Executive team.
  • You hand off with context, not just a name — AEs receive a well-documented picture of what the prospect cares about, what their current process looks like, and why Edilex is a fit.
• Sales & Marketing Alignment:
  • You represent Edilex credibly in every conversation — you understand the product, the Legalflo and Edilexpert solutions, the security certifications, and the pain of manual procurement drafting well enough to hold an intelligent first conversation with a skeptical procurement officer.
  • You work closely with marketing — testing and improving outbound messaging so that what Edilex says in Ontario is grounded in real prospect conversations, not assumptions.
• Funnel Ownership & Reporting:
  • Your pipeline is organized and your data is clean — Salesforce reflects reality, your activity metrics tell a coherent story, and your accounts are always researched before outreach.
  • You flag patterns early — when outreach isn’t converting or a segment isn’t responding, you bring a hypothesis and a proposed adjustment, not just the problem.

Qualifications

• Outbound experience in a B2B or SaaS environment — you’ve built pipeline from scratch, not just worked inbound leads. You know how to research accounts, write personalized outreach, and follow up without being annoying.
• Bilingual fluency in English and French — you communicate with equal confidence in both languages, in writing and live on calls with Ontario’s public sector contacts.
• Public sector or government-adjacent fluency — you understand how municipalities, school boards, or agencies make decisions and aren’t intimidated by procurement structures, timelines, or vocabulary.
• Strong business acumen — you can quickly assess an organization’s structure, navigate multiple stakeholders, and identify who owns the problem Edilex solves.
• Organized and data-disciplined — you keep your CRM current, your notes useful, and your pipeline accurate. Clean data is part of your job, not an afterthought.
• Authorization to work in Canada — we are not able to sponsor work visas at this time.

Nice to Have

• Salesforce experience — you’ve worked in SFDC and know how to keep a pipeline organized and activity tracked.
• Account-based selling experience — you’ve worked a defined territory with a strategic, multi-threaded outreach approach.
• Familiarity with procurement or legal technology — you can speak to the pain of manual drafting or RFP processes because you’ve encountered it firsthand.

What Success Looks Like

• 90 days: You’ve built a working outbound motion for Ontario — your target accounts are mapped, your messaging is tested in both languages, and you’re booking qualified discovery calls consistently. Your pipeline exists and is moving.
• 6 months: You’re handing off qualified opportunities at a pace that keeps the AE team busy. Your Salesforce data tells a coherent story, and your feedback on messaging has shaped at least one change to how Edilex positions itself in Ontario.
• 12 months: You’re a known presence in Ontario’s public procurement community. Your conversion rates reflect a repeatable process, and you’ve contributed to formalizing how the SDR function scales beyond your territory.

Benefits

• We are committed to fostering an inclusive and equitable workplace.
• We are an equal opportunity employer and do not discriminate against any employee or applicant for employment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, disability, marital status, veteran status, or any other characteristic protected by applicable laws.
• We provide a work environment free from discrimination and harassment.
• We are committed to ensuring pay equity across our organization and regularly review our compensation practices.