[Hiring] Outbound Lead Generation Specialist @Pavago

Role Description

Our client is seeking a Cold Email Outreach Specialist to generate pipeline through highly targeted outbound email campaigns. This role is responsible for writing effective copy, building prospect lists, managing deliverability, monitoring metrics, and passing warm leads to sales teams. The specialist ensures campaigns are strategic, compliant, and performance-driven, with a constant focus on improving conversion rates.

Responsibilities

• Prospect List Building:
  • Research and compile prospect lists using ZoomInfo, Apollo, LinkedIn Sales Navigator, Crunchbase, or other lead databases.
  • Segment contacts by persona, industry, geography, and ICP (ideal customer profile).
  • Validate and clean lists using tools like NeverBounce, ZeroBounce, or Clearout.
• Email Campaign Creation:
  • Write compelling subject lines, body copy, and CTAs tailored to prospect pain points.
  • Build and launch multi-step campaigns (4–8 touchpoints) over 10–21 days.
  • Personalize templates with industry, role, or company-specific details.
• Deliverability Management:
  • Warm up sending domains and IPs with Mailwarm, Instantly, or Lemlist warmup.
  • Rotate sending accounts, monitor spam scores, and maintain healthy sending limits.
  • Track bounce rates and spam flags, adjusting campaigns proactively.
• Campaign Optimization:
  • A/B test subject lines, templates, send times, and CTAs.
  • Track open, click, reply, bounce, and positive response rates.
  • Adjust messaging based on results, industry trends, and feedback from sales.
• Lead Qualification & Handoff:
  • Monitor replies, categorize responses, and flag interested prospects.
  • Route qualified leads to Account Executives or BDRs with detailed notes.
  • Maintain clean CRM records in Salesforce, HubSpot, or Zoho.
• Compliance & Best Practices:
  • Ensure all campaigns comply with CAN-SPAM, GDPR, and CCPA.
  • Maintain opt-out processes and respect suppression lists.

Qualifications

• Skilled in persuasive, concise copywriting.
• Technically capable of managing deliverability and campaign health.
• Analytical and data-driven, always iterating based on performance.
• Comfortable balancing creativity with compliance requirements.

Requirements

• 1–2 years in outbound lead generation, SDR, or marketing campaign roles.
• Familiarity with cold email tools (Apollo, Lemlist, Instantly, Woodpecker, Smartlead).
• Experience writing copy for sales outreach.
• Strong Excel/Google Sheets for list management.

Ideal Experience & Skills

• Managed sending domains and deliverability at scale.
• Experience running campaigns for B2B SaaS, marketing, or services companies.
• Familiarity with compliance frameworks (GDPR, CAN-SPAM, CCPA).
• Basic technical skills (DNS records, SPF/DKIM/DMARC setup).

Key Metrics for Success (KPIs)

• Open rates ≥ 40% (or client benchmark).
• Positive reply rates ≥ 5–10%.
• Bounce rate < 3%.
• Number of qualified leads generated monthly (based on client targets).
• CRM hygiene: 100% of leads categorized and updated.

Interview Process

• Initial Phone Screen
• Video Interview with Pavago Recruiter
• Practical Task (e.g., draft a 4-step outbound sequence for a sample persona)
• Client Interview
• Offer & Background Verification