[Hiring] National Channel Manager @Careers with WM Partners' Portfolio Companies

Role Description

We are seeking a highly skilled and dynamic National Channel Manager – Grocery & International to oversee and expand the growth of our grocery channel (Save On Foods & Sobeys (all banners) for all brands. As well, this individual will manage our Great Lakes Wellness Collagen business in the EU/UK/AU and our Vega business in Mexico and China. This role will be responsible for driving sales, building strong relationships with grocery retailers, and developing strategies to enhance brand visibility and market share in grocery stores across the country. The ideal candidate will have considerable experience in the grocery industry, a deep understanding of channel dynamics, and a passion for driving results.

• Develop and lead a national grocery sales strategy to drive brand growth, expand distribution, and achieve revenue and forecast targets.
• Build and nurture partnerships with national, regional, and independent grocery retailers, ensuring strong product placement, impactful promotions, and long-term collaboration.
• Negotiate contracts and trade agreements that secure favorable terms while protecting margins and supporting sustainable growth.
• Deliver on sales performance goals by tracking results, analyzing KPIs (Nielsen, IRI, ROI, consumption data), and implementing corrective actions to exceed targets.
• Ensure retail execution excellence through planograms, in-store displays, promotions, pricing integrity, and AMPS/4Ps compliance.
• Collaborate cross-functionally with Marketing, Supply Chain, Finance, and Product teams to align campaigns, launches, inventory, and trade spend management.
• Manage trade spend budgets and deductions effectively to achieve sales targets and maximize ROI.
• Stay ahead of market trends by monitoring competitors, consumer preferences, and product innovations to identify growth opportunities.
• Pursue incremental growth through new grocery channels, regions, and emerging retail opportunities.
• Represent the company at customer trade shows and national meetings, strengthening our brand presence and customer relationships.

Qualifications

• Bachelor’s Degree in Marketing or Business (or equivalent experience).
• 5+ years of CPG sales experience in a national grocery capacity, with proven success managing corporate category managers/buyers and growing channel sales.
• Strong track record of delivering sales results and exceeding targets.
• Strong analytical and data-driven skills, with experience using Nielsen, IRI, or similar tools to identify trends and implement strategies.
• Demonstrated strategic thinking, creativity, and problem-solving ability.
• Strong negotiation, communication, presentation, and interpersonal skills to collaborate effectively with retailers and internal teams.
• In-depth knowledge of the grocery retail landscape.
• Highly organized with strong project management skills; able to manage multiple priorities in a fast-paced environment.
• Proficient in Microsoft Office Suite (Excel, PowerPoint, Word) and CRM tools (e.g., Salesforce).

Requirements

• Experience working directly with Sobeys.
• Familiarity with trade marketing, shopper insights, and promotional strategies within the grocery sector.
• Knowledge of the drug retail landscape in addition to grocery (national chains, regional retailers, and independents).

Benefits

• Comprehensive Health Benefits
• 401K with a generous match
• Generous Paid Time Off and Holidays
• Telemedicine & Employee Assistance Program (EAP) resources
• Paid Parental Leave (primary & non-primary)
• Short-term and Long-term disability
• Education, Fitness & BeWell Flex Funds
• Rewards & Recognition (Bucketlist, Wellie Awards & Employee of the Month)
• Employee Referral Program
• Free Product across all brands!