[Hiring] General Manager, Insurance @Madrivo

Role Description

Your mission is to architect, launch, and dominate a premier Direct-to-Consumer Insurance vertical within the Madrivo ecosystem. This is not a "maintenance" role; this is a founding-executive opportunity to build a high-independent-asset-value vertical from the ground up.

Leveraging Madrivo’s powerhouse reputation, in-house agency, and exclusive media inventory, you will own the entire lifecycle of the Insurance vertical—from sales and strategic partnerships to monetization optimization and media strategy. You will be responsible for delivering exceptional ROAS for carrier partners, maximizing yield for our publishers, and ensuring a seamless, high-intent experience for the end consumer.

Outcomes (Your First 12 Months)

• Establish a high-growth Insurance vertical achieving $5M in top-line revenue with a minimum 20% gross margin.
• Extract an additional 5% margin through sophisticated post-monetization strategies (cross-sells, remarketing, and path optimization).
• Establish the #1 Insurance offer within the Madrivo network, consistently delivering the highest eCPM for our internal and external publishers.
• Build a roadmap that accelerates our 5-year enterprise strategy, creating a vertical with massive standalone asset value.

Competencies

• Insurance Domain Mastery: 5+ years of proven success within the Insurance lead generation space (Auto, Health, Life, or Medicare).
• Vertical Architect: Track record of building an Insurance vertical for an aggregator or agency from scratch, leading demand for a $25M+ annual revenue business.
• Master Dealmaker: Personally closed, onboarded, and scaled the top buyers of leads, clicks, and calls in the Insurance industry.
• Full-Funnel Orchestrator: Experience orchestrating monetization throughout the consumer journey to maximize yield.
• Media Strategist: Led media buying strategies (Search, Social, Native, or Email) resulting in positive yield and high ROAS.
• The Hybrid Leader: Ability to work autonomously as a hands-on contributor and the vision to recruit and lead a world-class team.

Why Madrivo?

• Exclusive Media Inventory: Access to top-tier, exclusive traffic sources that competitors can't touch.
• Elite Infrastructure: An in-house creative agency, a robust marketing team, and proprietary technology built for scale.
• Strategic Power: A reputation for excellence that opens doors to the world’s largest brands.

Location

United States (Remote)

Department

Business Development

Employment Type

Full-Time

Minimum Experience

Executive