[Hiring] District Manager, OnStar & Loyalty @General Motors

Role Description

This position does not require the employee to be on-site full-time to perform most effectively. The employee’s role enables them to work off-site on a permanent basis. This position requires an employee to cover territory visits to dealerships in a reoccurring frequency and the candidate must live within commutable distance (50 miles or less) of the assigned territory. Domestic travel will be 90% within the assigned territory. The selected candidate will assume territorial responsibility of Duluth, MN.

As a District Manager, OnStar & Loyalty, you are the primary advocate and trusted advisor for OnStar and GM’s broader software and subscription portfolio across your assigned dealerships. You will own dealer relationships within your territory, spending time in-store and in-market to help teams unlock the full value of Connected by OnStar services for every customer.

This is a field-based role that requires regular travel to dealerships across your District. In this role, you will be a connector, coach, and catalyst for growth – helping dealers translate OnStar and loyalty strategies into consistent execution, using data, training, and best practices to drive performance.

What You’ll Do:

• Dealer Advocacy & Relationship Management:
  • Serve as the primary advocate and trusted advisor for OnStar, GM’s software and subscription services, My GM Rewards, and GM Rewards Credit Cards within your assigned dealerships.
  • Build strong, trust-based relationships with dealer principals, general managers, sales leaders, and service leaders by deeply understanding their needs and consistently delivering value and follow-through.
  • Act as the primary liaison between OnStar, GM vehicle brands, and your assigned dealerships, ensuring alignment on priorities, messaging, and expectations.
• Growth, Loyalty & Performance Coaching:
  • Inspire belief in OnStar and GM’s connected ecosystem – clearly communicate how our products and services elevate customer experience, deepen brand loyalty, and drive dealership profitability.
  • Be the subject matter expert for My GM Rewards and GM Rewards Credit Cards, helping dealerships use loyalty as a powerful tool to retain and delight customers across sales, service, and ownership.
  • Harness data and analytics to drive performance – conduct regular performance reviews (monthly and quarterly), identify opportunities, and co-create dealer action plans that deliver continuous improvement and sustainable growth.
  • Monitor performance at the Dealer, District, Zone, and Region levels and influence results that meet or exceed aggressive monthly, quarterly, and annual goals through coaching, training, and action planning.
• Training, Enablement & Customer Experience:
  • Design and deliver impactful training – lead live, in-dealership and virtual sessions with dealer leadership and front-line teams, covering:
    • OnStar services and benefits
    • My GM Rewards and GM Rewards Credit Card
    • Connected vehicle technologies (e.g., mobile app, Google Built-In, over-the-air updates, and eligible features like Super Cruise)
    • Best-in-class customer onboarding and delivery experiences
  • Confidently troubleshoot issues related to OnStar, the GM mobile app, and internal platforms, ensuring teams can support customers end-to-end.
  • Ensure every customer experiences the technology they’ve purchased – from setup and enrollment through ongoing engagement – so the connected experience becomes a natural part of ownership.
• Cross-Functional Collaboration:
  • Build strong internal partnerships across GM’s field ecosystem, including Vehicle Sales, Service & Marketing, Fleet and Commercial Sales, OnStar Digital Services, and Loyalty teams, working together as one team to serve dealers and customers.
  • Support product and feature launches to ensure aligned marketing and messaging between GM and your dealers, creating a seamless, compelling story for customers in your district.
  • Resolve dealer and customer satisfaction issues through appropriate channels, always protecting trust in the GM and OnStar brands.
• Continuous Improvement & Learning:
  • Bring a “Better Never Stops” mindset to everything you do – continuously learning, adapting, and sharing best practices as our products, services, and customer expectations evolve.
  • Use insights from the field to provide feedback on programs, tools, and processes, helping improve the way GM and OnStar support dealers and customers.

Qualifications

• 2+ years of experience in sales and customer service.
• Bachelor’s degree or 4+ years of automotive industry experience in lieu of a degree.
• Experience working with automotive dealerships and/or OEMs is highly beneficial, especially across new, used, commercial, and service operations.
• Proven ability to read the audience, tailor your message, and present information clearly and confidently – both in person and virtually.
• Willingness to work the hours required to be effective in your assigned time zone, including occasional weekends and holidays, to support dealer operations and events.
• Strong Microsoft Office skills (Word, Excel, PowerPoint, Outlook, Copilot).
• Comfort with technology and subscription services, including troubleshooting mobile app and internal platform issues.
• Excellent time management skills – focusing on the highest-impact activities and challenging work that does not advance agreed-upon goals.
• Exceptional oral and written communication, with strong command of language, grammar, and professional tone.
• Ability and willingness to travel regularly throughout the territory for recurring dealership visits (field-based role with frequent in-market travel).

Requirements

• Are an agile learner with a continuous improvement mindset – you truly believe “Better Never Stops.”
• Are driven, self-motivated, and energized by achieving ambitious growth and performance goals.
• Excel at prioritization and multitasking in a dynamic, fast-paced environment.
• Are adaptable and embrace change as an opportunity to innovate and grow.
• Bring strong problem-solving skills, using data, insights, and curiosity to get to the root cause and create sustainable solutions.

Benefits

• From day one, we're looking out for your well-being–at work and at home–so you can focus on realizing your ambitions.
• Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards resources.