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Area Director, Franchise Performance @CHN Choice Hotels International Services

[Hiring] Area Director, Franchise Performance @CHN Choice Hotels International Services

Mar 29, 2025 - CHN Choice Hotels International Services is hiring a remote Area Director, Franchise Performance. 💸 Salary: $85,000 to $111,000 annually, plus bonus. 📍Location: USA.

This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more.

Role Description

This role involves driving the performance of a diverse portfolio of midscale and upper midscale hotels.

  • Serve as a strategic advisor by conducting property visits and implementing recommended solutions to drive individual and regional hotel performance across financial, guest experience, owner engagement, service execution, and program activation.
  • Ensure owner execution of the midscale operating model, driving brand operating efficiency and profitability, leading to owner-operator satisfaction.
  • Utilize reporting resources to influence and achieve owner adoption and hotel implementation.
  • Responsible for the revenue and service performance metrics for the assigned region, driving continuous improvement.
  • Identify and prioritize opportunities to enhance performance at portfolio hotels.
  • Drive revenue at portfolio and hotel levels through consultations, collaborating and aligning with Choice Revenue Management resources.
  • Achieve Guest Experience objectives through the execution of on-site consultations and activation of recommended tactics and strategies.
  • Monitor performance dashboards and conduct follow-up consultations.
  • Identify hotel challenges and deploy hotel operators to Choice’s support systems, aiding in the improvement of hotel operations and profitability.
  • Collaborate with commercial revenue departments to achieve portfolio revenue growth objectives.
  • Encourage hotel engagement and participation with proprietary revenue generation programs.
  • Deliver impactful consultations, employing a suite of tools and resources to provide tailored solutions and foster owner engagement.
  • Apply Trusted Advisor skills and delivery framework to drive owner-operator engagement within the assigned region.
  • Develop proficiencies in interpreting performance data from internal and external sources.
  • Monitor and enhance consultation effectiveness based on feedback and surveys.
  • Maintain clear and consistent communication with stakeholders, documenting interactions and ensuring follow-through on action plans.
  • Provide timely and accurate documentation of all business expenses.
  • Maintain effective property and ownership documentation within Choice’s contact management system.
  • Support Choice Hotels franchise sales growth and participate in franchise association activities.
  • Seek and share industry and market intelligence and best practices with peers, franchisees, and corporate staff.

Qualifications

  • Bachelor’s degree in Hotel Management, Business Management, Marketing, or a relevant field of study required; MBA preferred.
  • At least 15 years of progressive hotel operations experience, with preference within midscale and upper midscale segments.
  • Minimum of 10 years of hotel leadership experience, with preference for those with multi-unit or franchise performance experience.
  • Excellent ability to manage ambiguity combined with an ability to leverage data and create a foundation of data-supported decision making.
  • Excellent analytical and forecasting skills; previous experience with successful hotel budget management and GOP analysis.
  • Flexibility in creating and making changes or re-directing initiatives to continuously improve the strategy and organization.
  • Demonstrated ability in analytics, data management, and a proven track record in driving hotel performance.
  • Proficiency in Microsoft Office and strong competencies in time management and project coordination.
  • Exceptional training, consulting, and persuasive communication skills are essential.
  • Regular travel, approximately 70%, is required for this role.

Requirements

  • This is an individual contributor role that will report to the Regional Vice President, Franchise Performance.
  • You will have multiple peer teammates and collaborate with cross-functional departments on a regular basis.
  • You will be a remote-based associate, working from your home office.
  • Frequent nationwide travel will be required 70% of the time to visit trade shows, conventions, franchisees, and other industry events.

Benefits

  • Competitive compensation and benefits, including medical, dental, and vision coverage.
  • Leave and paid time-off for holidays, vacation, personal, family, volunteer, sick, jury duty, bereavement, military, and religious observance.
  • Financial benefits for retirement and health savings.
  • Employee recognition programs.
  • Discounts at Choice hotels worldwide.

Salary Range

The salary range for this position is $85,000 to $111,000 annually. In addition to the annual salary, this role is eligible for an annual bonus based on the terms of Choice's Management Incentive Plan (MIP).

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Before You Apply
📍 Be aware of the location restriction for this remote position: USA
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Area Director, Franchise Performance @CHN Choice Hotels International Services
Sales / Business
Salary 💸 $85,000 to $111,000 annually, plus bonus
Remote Location
USA
Job Type full-time
Posted Mar 29, 2025
Apply for this position Unlock 54,283 Remote Jobs
📍 Be aware of the location restriction for this remote position: USA
Beware of scams! When applying for jobs, you should NEVER have to pay anything. Learn more.
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