[Hiring] Consumer Researcher @Adorama

Role Description

Adorama's Used/Trade department is seeking a Freelance Consumer Researcher to better understand what drives customers to buy, sell, and trade pre-owned gear, and translate those insights into more effective advertising, landing pages, and offers.

• Independently manage research initiatives from start to finish.
• Conduct customer interviews, testing ads and landing pages, analyzing customer behavior, and developing surveys.
• Report to the Paid Media team and collaborate closely with marketing teams to turn research findings into actionable insights.

Qualifications

• 3+ years of consumer or UX research experience.
• A track record of running moderated interviews and turning them into clear, usable insights.
• Hands-on experience with unmoderated testing platforms (such as UserTesting, Maze, Lyssna or similar) and the judgment to compare them.
• Experience analyzing heatmaps, scroll maps and click data (such as Hotjar, Microsoft Clarity or Crazy Egg).
• Survey design skills: writing unbiased questions, defining samples and reading results with appropriate caution.
• Comfort working with paid media and email marketers and translating their questions into testable hypotheses.
• Strong written and verbal communication, including concise readouts for non-researchers.
• Able to work independently and manage your own schedule and participant recruiting.

Requirements

• Moderated customer interviews: Recruit, schedule and conduct one-on-one interviews with real Used/Trade customers (buyers, sellers and trade-in customers).
• Write discussion guides, run sessions and synthesize learnings to enrich internal customer data.
• Unmoderated research on ads and landing pages: Design and run unmoderated tests to evaluate paid ads and landing pages.
• Heatmap and click analysis: Set up and analyze heatmaps, scroll maps and click data on landing pages.
• Hypothesis-driven surveys: Work with paid media and email teams to turn questions into testable consumer hypotheses.

Deliverables

• A short research plan before each study: question, method, sample and timeline.
• Interview recordings, transcripts and a synthesized readout with direct customer quotes.
• If relevant, a written recommendation on the user research tool, with options compared.
• Annotated heatmap and click-analysis findings with prioritized page changes.
• Survey instruments, raw results and a plain-language readout that states whether each hypothesis held.
• A running log of insights for the paid media, email and Used/Trade teams.

Benefits

• Freelance / Independent Contractor employment type.
• Remote location.
• Approximately 20 hours per week, with flexibility based on interview and survey schedules.
• Initial 3-month engagement, with the possibility of extension based on business needs.

Company Description

With over 50 years of serving the creative community, Adorama has grown from a beloved New York City camera store into the world’s only full-service destination for photo, video, and electronics.

• More than a retailer—we’re a creative partner for professionals, hobbyists, and tech enthusiasts.
• Passion for education, innovation and commitment to customer experience.
• Join a team that’s shaping the future of how the world captures, creates and connects.

Pay range for this role: $80 — $80 USD