[Hiring] Staff Product Manager @GitLab

Role Description

As Staff Product Manager, AI Software Factory PLG, you’ll shape how developers discover, adopt, and get lasting value from GitLab’s AI-powered software creation experience, from planning and specification through coding, review, and verification.

• Connect capabilities across GitLab Duo Agent Platform and related product areas into a coherent experience.
• Own the product strategy for growing adoption.
• Make it easier for an individual developer to get started, reach value quickly, and bring the experience into their team and organization.

This is a senior individual-contributor role for a product leader who combines strong product judgment with a track record in enterprise product-led growth. You understand how self-serve adoption works in complex B2B products, including the needs of end users, administrators, and buyers, and how product usage can support broader evaluation and expansion.

What you’ll do

• Define and maintain a 12–18-month product strategy for a cross-team part of GitLab’s AI Software Factory, with customer adoption and growth as core outcomes.
• Own the adoption journey from discovery and onboarding through activation, time-to-first-value, repeat usage, team adoption, retention, and conversion or expansion.
• Identify friction in the end-user, administrator, and buyer journeys, and prioritize improvements that help customers realize value and broaden adoption.
• Set outcome measures for product and growth initiatives; use product usage data, customer feedback, and experiments to evaluate impact and adjust direction.
• Build a steady test-and-learn approach, including clear hypotheses, experiment design, and sharing results and learnings across partner teams.

Qualifications

• Product management experience leading complex technical or multi-team products from strategy through delivery and iteration.
• Demonstrated success in enterprise B2B PLG or growth, with measurable impact on activation, time-to-value, adoption, retention, conversion, or expansion—including scaling from individual use to team or organization-wide adoption.
• Hands-on experience using customer research, product analytics, funnel and cohort analysis, and experimentation to identify growth opportunities and measure results.
• Strong understanding of the software development lifecycle and experience with AI products, developer tools, DevSecOps, or other technical B2B software.
• Sound technical judgment and a track record of influencing cross-functional teams, resolving tradeoffs, and communicating product decisions clearly in ambiguous environments.

Benefits

• Flexible Paid Time Off
• Team Member Resource Groups
• Equity Compensation & Employee Stock Purchase Plan
• Growth and Development Fund
• Parental Leave