[Hiring] Senior Specialist, Product Activation @Chobani

Role Description

The Sr. Specialist, Product Activation is responsible for the seamless, day-to-day execution of product sampling programs that bring the brand directly to consumers. This hands-on role ensures operational excellence across sampling vehicles, cold chain management, inventory, and field staffing—creating high-quality consumer touchpoints that drive trial, brand affinity, and retail conversion. The ideal candidate is a detail-oriented, proactive operator who thrives in a fast-moving, field-based environment and understands the importance of flawless execution in building lasting brand impressions.

Responsibilities

• Program Execution & Field Operations
  • Lead the end-to-end execution of mobile sampling programs across key markets and events.
  • Oversee fleet vehicle scheduling, setup, cleanliness, and maintenance to ensure timely and consistent deployment.
  • Ensure compliance with food safety and cold chain protocols, including appropriate handling and temperature control of perishable products.
  • Maintain and organize all field marketing assets, uniforms, storage units, and equipment to ensure readiness and brand alignment.
• Team Oversight & Brand Representation
  • Schedule, train, and manage brand ambassadors to deliver outstanding consumer experiences and uphold brand voice, tone, and values.
  • Conduct field visits to monitor performance, troubleshoot in real-time, and provide in-the-moment coaching when needed.
  • Create and distribute training tools and performance guidelines to ensure brand ambassadors are informed, confident, and prepared.
• Retail & Community Integration
  • Partner with Sales and Retail Marketing to align sampling activations with key retail accounts, drive in-store trial, and support point-of-sale conversion.
  • Scout and coordinate high-foot-traffic activation locations such as gyms, festivals, campuses, cultural events, and transit hubs to maximize brand reach.
• Tracking & Optimization
  • Monitor and report on key program metrics including number of samples distributed, consumer impressions, conversion rates, and qualitative field feedback.
  • Use data and observations to identify areas for operational efficiency and improved consumer impact.
  • Manage sampling budgets, vendor relationships, and field-related expenses with a focus on cost-effectiveness and scalability.

Qualifications

• 1-2 years of experience in field marketing, experiential marketing, event operations, or sampling program management.
• Demonstrated experience managing logistics, vehicles, or cold storage systems (food and beverage industry experience preferred).
• Strong organizational, time management, and problem-solving skills.
• Comfortable working flexible hours, including early mornings, evenings, weekends, and travel, as needed.
• Hands-on mentality with a high standard for execution, safety, and brand integrity.
• Valid driver’s license and clean driving record (if operating sampling vehicles).

Benefits

• Comprehensive benefits package, including medical, dental, vision coverage, and disability insurance.
• Health savings account and flexible spending accounts.
• Tuition reimbursement.
• 401k match of 100% on up to 5% of eligible pay.
• Fertility and childcare assistance, and 12 weeks of parental leave at full pay after six months of continuous employment.
• Wellness resources including an employee assistance program, fitness discounts, wellness reimbursement, on-site gym access (certain locations), and a monthly wellness newsletter.
• 120 hours of paid time off, 11 holidays, and paid volunteer time off.