[Hiring] Senior Product Marketing Manager @Givelify

Role Description

We are looking for a Senior Product Marketing Manager to help our rapidly growing organization build out a world-class product marketing discipline.

• Play a pivotal role in shaping the future of our product positioning, messaging, and go-to-market strategies.
• Lead high-profile projects that directly contribute to the company’s growth.
• Collaborate cross-functionally to ensure the successful launch and growth of existing, new, and emerging products in our two-sided marketplace.
• Own the success of product launch, activation, and adoption as measured by KPIs including but not limited to product usage, NPS, ARPU, LTV, and % of consistent givers.

If you are a mission-driven product marketer who has a bias toward driving growth through deeply understanding and serving customers, we would like to speak to you.

• Conduct customer and market research that contributes to product and marketing growth.
• Collect and analyze customer feedback to inform product, messaging, and GTM improvements.
• Conduct market research and competitive analysis to identify trends and opportunities.
• Translate customer and market insights into actionable strategies to drive growth.
• Identify business opportunities, refine root problems, and prioritize potential solutions in partnership with stakeholders.
• Build roadmaps and design tests to validate prioritized solutions.
• Develop clear and compelling product positioning and messaging that resonate with target audiences and fuel donor generosity.
• Create and maintain a messaging framework that guides marketing and business development efforts.
• Lead the development of go-to-market strategies and their success criteria for new product launches and updates.
• Collaborate with product management, customer success, and marketing teams to ensure successful launches.
• Track results and optimize plans with qualitative and quantitative data.

Qualifications

• MBA or MS in marketing or business is a PLUS; Bachelor's Degree required at a minimum.
• 5+ years of relevant PMM experience; 7+ years total experience.
• Strong experience in product marketing fundamentals, including consumer insights and market research, product messaging development, and GTM strategy building.
• Experience working in consumer technology organizations or 2-sided marketplaces.
• Certification(s) in product or customer marketing a plus.
• Experience in hypothesis-based test-and-learn growth approach a plus.
• Experience in pricing and monetization a plus.

Requirements

• Conduct primary and secondary research to understand target customers' needs, pain points, and market trends.
• Analyze and obtain actionable insights with tools, including but not limited to personas, customer journey mapping, and win/loss analysis.
• Build business cases, roadmaps, and validation pilots with insights obtained through research and cross-functional workshops.
• Design and execute pilots, then track results and optimize plans in partnership with stakeholders.
• Ensure GTM readiness of marketing channel, business development, sales, and customer success teams.
• Track and report on metrics for ongoing optimization.
• Build and lead projects with large cross-functional teams.
• Prioritize and organize workload to meet project deadlines in a fast-paced hyper-growth environment.
• Document progress to ensure smooth cross-functional collaboration over time.

Benefits

• Competitive pay.
• Full benefits to help care for you today and in the future.
• Amazing perks including flexible PTO.
• Opportunity to put passion and purpose front and center.

Company Description

Givelify is the most loved and trusted online and mobile giving platform. Along with its powerful donation management system, it’s the fastest-growing technology for advancing generosity in the world. A global community of over 2 million generous people supports their favorite churches, places of worship, nonprofits, and causes with over $7.5 billion in donations across more than 80,000 organizations.

Givelify leads all giving apps on the App Store and Google Play Store with more than 135,000 verified, authentic reviews with an average 4.9 out of 5-star rating.

Ready to join the Givelify team? Apply today!