[Hiring] Senior Product Marketing Manager @Flex

Role Description

Flex is building its product marketing function from the ground up. We're looking for someone who can own how the market understands Flex — positioning, competitive narrative, and the “why us” story across our full product suite: reward card, credit card, banking, AP automation, expense management, AR/invoicing, working capital, and global payments.

This is a builder's role: you'll be the first dedicated owner of product marketing at Flex. Today, that work happens through ad-hoc conversations between Product and Sales leadership — there's no formal owner, no documentation (no formal case studies, external collateral, or internal knowledge repository), no consistent process, and no one dedicated to making sure something that ships well also lands well in-market. You're fixing this from zero, not inheriting a system someone else already built.

You'll partner closely with Revenue Leadership (Sales, Partnerships, CS, Support), Sales Enablement, and Lifecycle Marketing to make sure the story you build actually lands in the market. That story must resonate with our target audience no matter where it surfaces: in marketing campaigns, live deals, automated customer journeys, in-app experiences, and everywhere Flex shows up to a prospect or customer. You'll partner directly with Product early and often — bringing market, competitive, and customer signal into how we plan, sequence, and position what we ship — rather than writing about it after the fact.

What You'll Do

• Own go-to-market for everything Flex ships.
• Partner with Product leadership every quarter to bring market and customer signal into roadmap planning.
• Work together in defining what “ready to launch” means across all stakeholders.
• Orchestrate between Product, Lifecycle Marketing, Support, and Ops as product updates and new releases are being built.
• Create internal content (messaging, what it is, how it works, competitive positioning, etc.).
• Partner with Enablement to deploy revenue enablement programming that equips the teams prior to any launch.
• Own Flex's competitive positioning end-to-end.
• Define the ICP across each of our product lines using real data.
• Conduct market research and leverage Apollo call-recording data to identify why we win.
• Run win/loss analysis and turn what you learn into real changes to messaging, internal battlecards, external collateral, and objection handling.
• Give Lifecycle Marketing and Sales Enablement ready-to-go information, content, and messaging for their needs.
• Own all aspects of the written content and messaging used internally and externally.
• Take a data-first approach to determine how we prioritize launches and messaging.
• Be the internal expert and resource on how Flex is positioned in the market.

What You'll Bring

• 5+ years in product marketing, including at least 2 years in B2B fintech, financial services, or another regulated, complex-product industry.
• Demonstrated GTM ownership: you've built positioning and messaging, launched products, and driven adoption.
• Strong competitive intelligence instincts.
• Strong instincts for what resonates in the market and in GTM.
• Proven experience partnering directly with Product on positioning.
• Excellent written communication.
• Comfort with ambiguity and zero-to-one building.
• Bonus: experience at a company without a dedicated marketing leader.
• Bonus: direct experience as a SaaS individual contributor.

Why This Role Is Different

This role defines what “good” looks like for product marketing at Flex, with outsized influence on how we're positioned in the market for years to come.

What We Offer

• A visionary founding team with deep industry expertise.
• Competitive salary + equity + benefits.
• 100% employer-covered medical, dental, and vision.
• Stock options with massive upside.
• Unlimited vacation policy.
• Remote-friendly culture with biannual offsites.
• Backing from leading Silicon Valley investors.

Why Join Us

• Build something generational.
• Work on real money, real risk.
• Solve hard problems.
• True ownership.
• Founder-level exposure.
• High bar, high taste.
• Elite peers.
• Real upside.