[Hiring] Senior Product Manager Monetization @Pennylane SAS

Role Description

At Pennylane, the product is at the heart of how we grow: it is where our customers discover value, adopt it, and decide to go further with us. Helping SMEs discover, adopt and upgrade to the right plan is one of the biggest levers for Pennylane's growth in the coming years. You'll shape this scope from the ground up, with a highly strategic role at the heart of our SME growth.

• The free-to-paid journey for SMEs: how they discover paid value, when and where an upgrade is proposed, and how they buy (plan upgrade, additional seats, add-ons, opening a Pro Account).
• The shared upgrade surfaces: paywalls, upsell moments and upgrade guidelines, for a consistent upgrade experience across the product.
• A clear monetisation outcome: product-driven upgrades and MRR, with a baseline, targets and decision rules you define and steer.

As a Product Manager, you'll be part of a 100+ people Product organisation, supported by an engineering team of more than 300 people. You'll spend an extensive amount of time understanding why SMEs pay, or don't. You will interview them, conduct user research and dig into our data yourself (SQL, Amplitude, Metabase) to understand where value is felt and where the upgrade journey breaks.

• Run monetisation as an experiment-led practice: one cohort, one hypothesis, a metric and a stop criterion defined upfront.
• Work hand in hand with a Product Designer and Product-centered engineers.
• Measure the impact of what we ship and align on what we push, to whom, and when.

Qualifications

• Proven experience on monetisation, conversion or growth in a freemium or self-serve B2B SaaS (free-to-paid, upgrade, expansion), with measurable results.
• Experiment-led mindset: ability to turn a problem into testable hypotheses and design clean experiments.
• Highly data-driven and hands-on with data: fluent in SQL and tools like Amplitude.
• Strong user research skills and Product sense.
• Strong & structured communication skills.
• Ability to navigate and simplify complex problems.
• Hands-on and not afraid to step out of the traditional product role.
• Past experience in Product management at a scale-up or large tech company.
• Curiosity about accounting and comfort with complexity.
• Nice to have: exposure to pricing & packaging, or to banking and payment products.

Requirements

• Within one month: Learn about the company, familiarize with the product, understand the current funnel, and gain deep knowledge of the Product organization.
• Within 3 months: Build a clear view of the monetisation funnel, ship experiments on upgrade moments, and impact at least one OKR.
• Within 6 months: Autonomy in defining OKRs and roadmap, build a shared approach to upgrade surfaces, and share learnings with other squads.
• Beyond: Opportunities to recruit and mentor new PMs, increased responsibilities in project leadership, and implement new processes.

Benefits

• Remote work flexibility from anywhere in Europe.
• Company shares to enjoy a piece of the success story.
• Budget to enhance your home workspace and a monthly allowance for coworking spaces.
• Access to 8000 fitness spaces in Europe through Gymlib.
• Access to Busuu for language improvement.
• Latest Apple equipment provided.
• Vibrant social community with regular sports and social events.
• If based in France: Work from home or co-working spaces in France, 10 additional days off, lunch credits, and great healthcare cover.

Company Description

Pennylane is one of the fastest growing Fintechs in France, aiming to become the most beloved financial Operating System of French SMEs and Accounting Firms. In 5 years of existence, we've managed to:

• Make ourselves known as a groundbreaking accounting and financial software for small businesses and their accountants.
• Raise a total of €225 million, including from Sequoia.
• Grow from 7 cofounders to 850+ happy Pennylaners.
• Build an international environment with more than 25 nationalities.
• Earn the trust of thousands of customers and accounting firms.
• Have more than 700,000 SMEs and over 4,500 accounting firms using Pennylane in France.