[Hiring] Senior Product Manager I, Data Setup @HubSpot

Role Description

HubSpot CRM is the foundation of how hundreds of thousands of businesses manage their customers, pipelines, and growth. The Data Platform organization owns that foundation — and how it evolves will determine whether HubSpot's data layer can power the next generation of AI and agentic experiences.

We're looking for a Senior Product Manager I to own one of the most essential surfaces in that foundation: how records are created whether by humans or by AI and how they relate to one another. This role covers the full surface of associations — relationship definitions, activity-to-record behavior, association labels and limits, and the record creator used across all object and activity creation in HubSpot.

This is a high-leverage, cross-platform role that will marry our agentic data model platform vision with high-quality, human-in-the-loop data modeling. The decisions you make here affect every HubSpot product team, every customer managing relational data, and every AI feature that depends on accurate, trustworthy associations to function.

In this role you'll get to:

• Own the end-to-end roadmap for associations as a platform capability: relationship definitions, activity-to-record behavior, association labels, limits, workflows, and the record creator across all object and activity types.
• Lead the near-term company priority to generate associations from unstructured data in support of Smart Deal Progression.
• Validate and drive the path for lookup properties as a resolution to long-standing usability gaps in how customers view and manage relational data.
• Close data dead ends through foundational data fixes, including expanding association coverage between object types.
• Define the longer-term associations platform vision: reusable components, richer relationship modeling.
• Define and iterate on the associative context between objects and activities in HubSpot's data model that makes AI reliable and trustworthy.
• Engage directly with customers to deeply understand where relational data breaks down.
• Drive alignment with PMs, engineers, and architects across Marketing Hub, Sales Hub, Service Hub, and AI Agents.
• Represent the associations roadmap to senior leadership, Ecosystem partners, and key enterprise customers.

Qualifications

• Experience launching products successfully to customers, ideally in platform, data infrastructure, or CRM contexts.
• Deep fluency in CRM data modeling — entity-relationship modeling, association and activity schemas, record creation patterns.
• Strong intuition for cross-platform UX.
• A multidisciplinary approach to thinking, combining customer empathy, technical depth, and business judgment.
• The ability to read and write technical specs; comfort reviewing architecture diagrams, ERDs, and data model documentation.
• The ability to articulate product vision clearly to a variety of audiences.
• A deep respect for the expertise and insights of collaborators.
• The ability to make decisions, test assumptions, and iterate.
• An understanding of how foundational data quality and relational modeling underpin AI reliability.

Benefits

• Annual Cash Compensation Range: $140,000 - $175,000 USD.
• Participation in HubSpot’s equity plan to receive restricted stock units (RSUs).
• Flexible work style and location options.
• Support for candidates who may need alternative arrangements.