[Hiring] Senior Product Manager, Data Activation @Resonate

Role Description

At Resonate, we help enterprise brands understand not just who their customers are, but why they behave the way they do. You'll own the product that carries our data into DSPs, SSPs, walled gardens, CTV platforms, identity providers, and data platforms, and you'll shape how that offering is structured, packaged, and positioned so it grows.

What you'll be doing:

• Shaping how our data offering is structured, packaged, and priced so it competes well in market.
• Partnering with the group VP to shape the Data Activation roadmap, then owning it end-to-end: business cases, requirements, user stories, acceptance criteria, and the sprint ceremonies in Jira.
• Productizing how we connect to partners like LiveRamp, The Trade Desk, and Blockgraph, defining the requirements, intake, and rollout playbook.
• Bringing clear product and commercial requirements to next-gen API and target-state architecture decisions.
• Championing the taxonomy changes activation use cases need, and putting in place the workflows and monitoring that keep audience delivery reliable at scale.
• Serving as the product point of contact for Customer Success, Sales, and Solutions Engineering.
• Instrumenting launches with real success criteria, then holding the roadmap against ad hoc commercial pressure.

Qualifications

• A current, first-hand understanding of how syndicated data is bought and sold on the open marketplaces.
• Substantial product management experience in the digital advertising or data ecosystem.
• Experience owning or driving partner integrations end-to-end.
• Deep working knowledge of the AdTech and MarTech landscape.
• Working knowledge of identity resolution concepts.
• Enough technical fluency to be a real partner to Engineering on architecture and integration decisions.

Requirements

• Sell-side experience gained at a data provider, data marketplace, or platform.
• Experience with CTV, Retail Media Networks, or walled garden environments.
• Familiarity with clean rooms and data collaboration platforms.
• Comfort using AI tools to interrogate data and turn findings into product decisions.

Benefits

• Uncapped growth potential.
• Opportunity to have a meaningful impact on the company.
• Work on cutting-edge, AI-powered marketing data and identity solutions.
• Competitive 401(k) match.
• Open PTO policy that encourages real time off.
• Comprehensive benefits package designed to meet the diverse needs of employees and their families.