[Hiring] Senior Product Manager, Consumer Engagement @Niche

Role Description

Every year, over half of all college-bound high school seniors come to Niche to figure out where they belong. For many of those students, this is the most consequential decision they’ve made in their lives. Niche’s mission is to make that process easy, transparent, and free for all of them. To do that, we’ve built out a robust set of tools to help them find the right schools, guide them through the enrollment process, and understand the full financial picture.

This role exists to own the registered student relationship end to end: what happens after someone completes registration, why they come back, and how useful Niche stays to them over the course of their enrollment journey.

What You Will Own

• The post-registration lifecycle.
• Activation into first real value, and the ongoing reasons a student returns to Niche.
• Re-engagement across surfaces.
• Personalization and matching quality.
• Balancing student experience with business needs.
• Cross-team dependencies.

What You Will Do

• Within 3 Months:
  • You understand the registered student funnel cold.
  • You’ve talked to students.
  • You’ve shipped tests that have already begun moving the needle on engagement and retention.
• Within 6 Months:
  • You have a solid understanding of the full student journey.
  • You’ve developed a clear strategy for what the most important metrics to move are.
• Within 12 Months:
  • The registered experience for the next enrollment cycle is measurably better than the previous one.

Qualifications

• Comfort with ambiguity and real ownership.
• Rigor with data and experimentation.
• Product craft and deep user empathy.
• Fluency with AI as a product capability and a working tool.
• Genuine investment in our problem space.
• An ability to think in systems.

Nice to haves

• Background in a two-sided marketplace.
• Experience with influencing short-term metrics.
• Familiarity with the college search, admissions, or financial aid landscape.
• Experience with consumer-facing products for teenagers.

Compensation

Our national target base salary range is $133,000-$167,000, plus participation in our Annual Bonus and Stock Option Program. Base compensation will be commensurate with experience and skills.

At Niche, our Total Rewards Philosophy is centered around creating a workplace environment that attracts, motivates, and retains top talent by providing a comprehensive and competitive rewards package.

Interview Process

• Phone Screen with Talent Acquisition Partner - 30 Minutes
• Video Interview with Hiring Manager - 45 Minutes
• Case Study - 60 Minutes

Benefits

• Fully flexible workforce empowering remote work.
• Full time, salaried position with competitive compensation.
• Best-in-class 100% paid employee health plan.
• Flexible Paid Time Off Policy.
• Stipend for building your work from home office.
• Parental leave for all employees (12 weeks fully paid).
• Meaningful 401(k) with employer match.
• Your ideas and work will make an immediate impact.
• You will join a caring team that celebrates wins together.