[Hiring] Senior Group Product Manager @Upstart

Role Description

As the Senior Group Product Manager, Marketing Platform at Upstart, you will lead the strategy and evolution of our marketing technology ecosystem, identifying opportunities to simplify systems, improve workflows, and establish scalable solutions across channels. You will manage and develop a team of Product Managers while shaping a long-term platform vision that enables more effective marketing and supports future innovation.

• Define and drive the product strategy and roadmap for Upstart's marketing technology platform, aligning investments with business priorities and channel needs.
• Evaluate existing marketing tools, data infrastructure, and workflows across Lifecycle, Digital, Direct Mail, and Partner channels to identify gaps, opportunities for integration, and areas for improvement.
• Partner with Engineering, Analytics, Machine Learning, and Marketing to design scalable solutions that improve cross-channel measurement, attribution, and marketing operations.
• Establish frameworks for evaluating technology investments, prioritizing platform improvements, and delivering incremental value while building toward a unified marketing ecosystem.
• Lead, coach, and develop a team of Product Managers, providing strategic direction and supporting effective product execution.
• Shape the long-term vision for AI-powered marketing capabilities, including cross-channel orchestration, personalization, and data-driven optimization.

Qualifications

• Bachelor's degree in Analytics, Engineering, Mathematics, Statistics, or a related field (or its equivalent) and 8+ years of product management experience, including at least 2+ years of direct people management experience.
• 4+ years of experience managing platform, infrastructure, or other technically complex products.
• Experience defining and delivering product strategies and roadmaps for platforms supporting multiple business functions or teams.
• Knowledge of marketing technology ecosystems, including customer data platforms, campaign management tools, marketing automation, and digital analytics.
• Experience evaluating, designing, or improving complex technical systems involving data infrastructure, system integrations, or workflow automation.
• Experience partnering with engineering and data teams to translate business requirements into technical product specifications.

Requirements

• Familiarity with data architecture, attribution methodologies, measurement frameworks, and analytics infrastructure.
• Understanding of multichannel marketing workflows, including digital, lifecycle, partner, and offline marketing channels.
• Experience working in financial technology or regulated industries, including familiarity with data governance and compliance considerations.
• Ability to navigate ambiguity, build cross-functional alignment, and balance long-term platform strategy with incremental delivery.

Benefits

• Competitive compensation, including base pay, bonus opportunities, and annual equity grants that vest quarterly.
• Retirement benefits to help you plan for the future, including a 401(k) or Group Retirement Savings Plan with a company match of $2 for every $1 contributed, up to $15,000 annually (USD in the US, CAD in Canada).
• Employee Stock Purchase Plan (ESPP) with discounted stock purchase options for eligible employees (US only).
• Comprehensive health coverage designed to support you and your family, including medical, dental, vision, and wellness resources for US and supplemental health coverage for Canada.
• Health Savings Account contributions from Upstart for eligible plans (US only).
• Income protection benefits, including life insurance and disability coverage for added financial security.
• Paid time off, sick leave, and company holidays, in line with local requirements.
• Paid family and parental leave to support caregiving and major life moments (duration varies by country).
• Family-centered benefits to support fertility, parenthood, and caregiving needs.
• Employee Assistance Program (EAP) offering mental health support and life-centered resources.
• Financial wellness resources, including access to financial planning tools and a financial concierge service (US Only).
• Annual wellness allowance to support your physical and emotional well-being and personal development, based on what matters most to you.
• Annual productivity allowance to invest in relevant tools and resources you need to do your best work, no matter where you work from.
• Connection and community through team events, all-company updates, and employee resource groups (ERGs).
• Onsite perks, including catered lunches and fully stocked micro-kitchens when working from one of our offices in the Bay Area, Austin, Columbus, and New York City.